Women Sports Marketing Leaders

Wide shot of players on the rink at a PWHL Takeover Tour game.

Hockey-stick growth: The year of the PWHL

After the Olympics, North America’s Professional Women’s Hockey League is growing—and with the help of brands and broadcasters, the league isn’t planning to let the moment slip away.

Alyssa Meyers

Everyone Watches Women's Sports billboard and t-shirt

Sports Marketing

How Togethxr helped change women’s sports in its first five years

“We want to be the storyteller of record for women’s sports,” co-founder Jessica Robertson said.

Alyssa Meyers

Speakers during the 2025 Business of Women's Sports Summit

Sports Marketing

Deep Blue announces 4th annual Business of Women’s Sports Summit

This year’s event, sponsored by Geico, is set for April 14 and will feature top athletes and marketers discussing “future-proofing” the business.

Alyssa Meyers

Angel City FC players celebrate a goal in front of a screen with social media icons displayed on May 21, 2022.

Sports Marketing

Women’s soccer, after years of being sidelined, is finally in the big leagues

Fifteen years ago, it wasn’t viable to have one women’s professional soccer league in the US, but thanks to increased media and brand investment, two are thriving.

Alyssa Meyers

The head of Eastside Golf's Marketing, Annette Parker smiles.

Sports Marketing

Risky moves paid off for Eastside Golf’s head of marketing

Annette Parker never saw herself working in golf, a sport that’s particularly dominated by white men. But early in her career, she set her sights on the industry and hasn’t looked back.

Alyssa Meyers