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Ford execs wanted a splashy new ad campaign. They enlisted Nate Bargatze.
Ford’s marketing team has big ambitions with its new “Real Parts. Real Pros. Real Easy” campaign.
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How GM is marketing new fuel-guzzling vehicles amid price spikes
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Brand Strategy
How GM is marketing new fuel-guzzling vehicles amid price spikes
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A guide to creating successful brand merch
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Under the hood of Under Armour’s quest to reconnect with its football roots
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Scouting America drops recruitment campaign starring Josh Hart
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The State of the CMO
The age of AI is making marketing more important than ever—but more expectations and responsibilities, combined with largely flat budgets, are putting pressure on top practitioners.
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