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Events

The Brief 2022 On-Demand

Industry leaders discuss the challenges and opportunities in the marketing industry.

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Ad spend leaves, data stays behind?

Advertising

Despite an advertising pause, researcher says brands could be letting Twitter have access to some types of consumer data

Researcher says advertisers including Jeep, Verizon, and Citigroup appear to be running Twitter’s pixel—a tool used by marketers to track campaigns—even though they seem to have stopped running ads.

Ryan Barwick

Entertainment

Have we hit peak nostalgia?

After years of nostalgia-based cultural touchstones, some in the industry say the pendulum could soon swing the other way.

Kelsey Sutton

Only the Super Bowl beats Turkey Day viewing

Ads that ran across NBCUniversal properties over Thanksgiving weekend reached half of all US adults, the broadcaster said.

Kelsey Sutton

Podcasts

Acast further automates podcast ad buying

Its new tool, which was created with small and mid-sized businesses in mind, is the latest sign that podcast advertising is increasingly becoming more automated.

Alyssa Meyers

Latest Stories

All Stories

Advertising

FTC is reportedly investigating crypto firms over allegations of misleading ads

Ryan Barwick | 12.9.2022

a phone with a "no" sign on it split in half, with crypto coins coming out of it

Marketing

Are companies second-guessing branded swag as gifts?

Katie Hicks | 12.6.2022

Michael Scott from The Office saying "Swag" while holding swag

Marketing

Coworking with Tessa Lighty

Minda Smiley | 12.6.2022

Tessa Lighty in Marketing Brew's Coworking

Podcast

Data suggests brand-awareness ads could be getting more popular in podcasting, but direct response still dominates

Alyssa Meyers | 12.5.2022

Advertising

Ad spend will grow next year, though slower than initially expected

Ryan Barwick | 12.5.2022

Quick Insights

CONTENT MARKETING

Benefits of AI in Content Marketing

Learn the benefits of AI in content marketing

MEDIA

How reboots and spinoffs are attracting marketers to streaming platforms

Gain insights from execs at NBCUniversal and Paramount about this new content direction.

ADVERTISING

How publishers are labeling their audiences for advertisers' benefit

Read about this potential game changer that could replace the third-party cookie and help publishers monetize their audiences.

Explore Topics

Advertising Agencies Crypto Influencers Media Marketing Podcasts Social Media Streaming

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Get marketing news you'll actually want to read

The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.