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The restaurant chain is back for a second season with a campaign starring Lions head coach Dan Campbell, Raiders running back Ashton Jeanty, and Texans quarterback C.J. Stroud.

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CMO Craig Brommers told us that “every single marketing metric” is up since the controversial campaign rolled out in July. 

American Eagle CMO: Sydney Sweeney campaign was ‘worth every single dollar’

Neat, which makes video conferencing devices, is seeing returns from deals with  the LA Clippers and Red Bull Racing ranging from brand awareness to relationship-building in the suites, an exec said.

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Portal A wanted to get back to its creative roots and make stuff without “worrying about gatekeepers,” its director of original projects told us.

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The media company said 90% of its other NFL inventory is also sold out.

NBCU sells out of Super Bowl ad inventory ‘earlier than ever’

The current constructors’ champions will become the McLaren Mastercard Formula 1 Team in 2026 in an effort to bring the financial services brand “to life through experiences that money cannot buy,” an exec said.

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What Applebee’s learned after its first year as an official NFL sponsor

Why Mastercard went after McLaren F1 naming rights

American Eagle CMO: Sydney Sweeney campaign was ‘worth every single dollar’

NBCU sells out of Super Bowl ad inventory ‘earlier than ever’

Why would a B2B tech brand strike up a sports sponsorship?

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