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AD Tech & Programmatic

Why advertisers are excited about attention metrics

The signals, which aim to quantify the quality of ad placements, have attracted interest from companies like Amazon and The Trade Desk.

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How “Hot Ones” is heating up.

Social & Influencers

Social media trends: Burlington soup factory

Here’s what’s taken over our feeds this week.

Katie Hicks

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BRAND STRATEGY

How to craft an effective affiliate marketing campaign for the holidays

Affiliate marketers share their tips and predictions for Q4.

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TV & STREAMING

CTV and streaming’s popularity continues to grow—but it’s not without its challenges

What advertisers should know about the channels in 2023.

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SOCIAL MEDIA

The rise of short-form video: How to make clips that really *sing*

A call-to-action is one of the most important elements to include, marketers say.

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SOCIAL & INFLUENCERS

Back to school: Lessons in NIL for marketers new to the space

The legal landscape for name, image, and likeness rules is still changing, but “the hurdles are not as significant” as some might expect, one sports attorney said.

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Get marketing news you'll actually want to read

The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.