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Market Research

Dentsu anticipates ad spend slowdown

It’s expected to grow just 3.3% this year, marking a decrease from an earlier projection.

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Perhaps a contextual advertising clue?

Sports Marketing

Meet Zack Peggins, social media manager with the Seattle Kraken

“If you had told me six years ago that I’d be doing social media for a hockey team, then I would not have believed you,” he told us.

Sarah Wingo

Marketing

Adidas cannot freeze money paid to Ye, judge rules

The payment is for his Yeezy brand, which the company cut ties with last fall.

Jasmine Sheena

Sports

There are untapped opportunities in digital media for sports marketers, report says

SponsorUnited found that more brand partnerships with women’s leagues include digital placements than partnerships with men’s leagues

Alyssa Meyers

Sports

How NIL experience could change the nature of brand deals with rookie athletes

With prior endorsements under their belts, rookies could start asking for more money. But rookies with NIL experience also open doors for brands.

Alyssa Meyers

Latest Stories

All Stories

Advertising

Unilever commits to hiring disabled talent on its ad production teams

Katie Hicks | 06.2.2023

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Sustainability

Delta faces class-action lawsuit over carbon neutrality claims

Jasmine Sheena | 06.2.2023

Social Media

Social media trends: Brands capitalize on Scandoval, start breaking out the rainbows, and more

Katie Hicks | 06.2.2023

Advertising

Why is contextual advertising on the rise?

Ryan Barwick | 06.2.2023

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Market Research

Dentsu anticipates ad spend slowdown

Ryan Barwick | 06.1.2023

Quick Insights

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INFLUENCERS

The rise of the microinfluencer: Creator trends taking over in 2023

Marketing Brew talked to influencer marketing agencies to understand how the landscape is evolving this year.

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EXPERIENTIAL MARKETING

Tips to incorporate first-party data collection into experiential marketing

Learn from expert experiential marketers about their tips for capturing first-party data at branded events.

A heart and a text bubble on top of a ring light with a DXLR camera in the middle on a green background

INFLUENCERS

Creator economy & social influencers: The marketer's guide

Thinking about running an influencer campaign? Read to find out to successfully navigate a creator collaboration.

SUSTAINABILITY

Building a successful retail sustainability strategy

Get started on creating and implementing your retail sustainability strategy with these recommendations.

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Marketing Brew provides news and insights that impact the marketing industry, including social media, podcasting, and advertising. Stay current on the latest trends with our marketing newsletter.

Get marketing news you'll actually want to read

The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.