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Marketing Brew

Read these exclusive, real-time insights from Morning Brew’s Breakroom research community and uncover what’s shaping the future of AI, the economy, and culture.

Cannes confidential: AI's evolution, economic uncertainty, and Gen Z preferences

Rewriting the social playbook: Brand strategy in the age of authenticity

Audacy 

Conductor

The Art & Science of AI in Marketing

In today’s attention economy, the strongest brands focus on building loyal fanbases instead of just selling products. Join Marketing Brew and WIT to learn how marketers turn audiences into passionate advocates through emotional connection, authentic engagement, and smarter data use.

Winning the Game of Attention: The Fan Engagement Playbook

Marketers are under pressure to deliver personalized, cross-channel experiences with fewer resources and tighter timelines. Explore how AI and automation help teams scale creativity, optimize journeys, and maintain a human touch while driving consistent, impactful results.

Working Smarter, Not Harder: Using AI in Marketing to Break through the Busywork

Volume up: How audio creators lead with authenticity

Find the right AI writing tool for you

Katie Hicks

Jennimai Nguyen

Alyssa Meyers

Kristina Monllos

Quarter century project: Marketing over the last 25 years

Two hands holding a smart phone next to a heart, a star, and a wall full of post-it notes

The rise of the format opened new doors for content creators and advertisers, but the once audio-only industry is increasingly video-centric.

Podcasts created a new media category. Where do they go from here? 

Fifteen years ago, it wasn’t viable to have one women’s professional soccer league in the US, but thanks to increased media and brand investment, two are thriving.

Women’s soccer, after years of being sidelined, is finally in the big leagues

Affiliate companies like LTK and ShopMy rely on the platform to help drive revenue, but is the walled garden built to last? 

How Instagram built (and potentially restricted) the link-in-bio industry

To reach them, brands like Apple and Heineken are highlighting practical effects and emphasizing real connection. 

Amid marketing’s AI obsession, some consumers are ‘excited for reality’ 

Illustration: Anna Kim, Photos: Adobe Stock

For a safer bet, marketers are experimenting with commission-based structures over flat fees and tracking metrics that “actually show success.”

This holiday season, more brands are mixing affiliate arrangements into their creator deals 

New priorities are remaking the advertising landscape, but “big is not necessarily better” for all agency clients. 

As Omnicom subsumes IPG, a new, stratified reality for Madison Avenue emerges

From undulating 3D images to the Las Vegas Sphere, these aren’t your mother’s billboards.

How digital billboards changed the out-of-home game

The vodka iced tea brand recently kicked off a partnership with Indiana Fever star Sophie Cunningham to help grow its awareness during the WNBA offseason. 

Why Sun Cruiser tapped its first athlete partner during her offseason

Walmart, Adobe Stock, @rooomiesroomiesroomies / Instagram, WikiCommons

From rage-inducing discourse to Labubu unboxings, this year was one full of surprises.

The social marketing trends that took over our feeds in 2025

The Latest Marketing News

The social marketing trends that took over our feeds in 2025

As Omnicom subsumes IPG, a new, stratified reality for Madison Avenue emerges

This holiday season, more brands are mixing affiliate arrangements into their creator deals

Amid marketing’s AI obsession, some consumers are ‘excited for reality’

Why Sun Cruiser tapped its first athlete partner during her offseason

Quarter century project: Marketing over the last 25 years

How Instagram built (and potentially restricted) the link-in-bio industry

Podcasts created a new media category. Where do they go from here?

Women’s soccer, after years of being sidelined, is finally in the big leagues

How digital billboards changed the out-of-home game

Events

The Art & Science of AI in Marketing

Working Smarter, Not Harder: Using AI in Marketing to Break through the Busywork

Winning the Game of Attention: The Fan Engagement Playbook

Resources

Volume up: How audio creators lead with authenticity

Find the right AI writing tool for you

Cannes confidential: AI's evolution, economic uncertainty, and Gen Z preferences

Rewriting the social playbook: Brand strategy in the age of authenticity

Marketing Brew Weekly

Topics

Get marketing news you'll actually want to read

The social marketing trends that took over our feeds in 2025

The Latest Marketing News

The social marketing trends that took over our feeds in 2025

As Omnicom subsumes IPG, a new, stratified reality for Madison Avenue emerges

This holiday season, more brands are mixing affiliate arrangements into their creator deals

Amid marketing’s AI obsession, some consumers are ‘excited for reality’

Why Sun Cruiser tapped its first athlete partner during her offseason

Quarter century project: Marketing over the last 25 years

How Instagram built (and potentially restricted) the link-in-bio industry

Podcasts created a new media category. Where do they go from here?

Women’s soccer, after years of being sidelined, is finally in the big leagues

How digital billboards changed the out-of-home game

Events

The Art & Science of AI in Marketing

Working Smarter, Not Harder: Using AI in Marketing to Break through the Busywork

Winning the Game of Attention: The Fan Engagement Playbook

Get marketing news you'll actually want to read

Resources

Volume up: How audio creators lead with authenticity

Find the right AI writing tool for you

Cannes confidential: AI's evolution, economic uncertainty, and Gen Z preferences

Rewriting the social playbook: Brand strategy in the age of authenticity

Marketing Brew Weekly

Topics