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Advertising

Why is contextual advertising on the rise?

It’s one of many post-cookie solutions for marketers.

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How are marketers thinking about Pride?

Podcasts

PRX and audio production company Sonic Union join forces for branded podcasts

“I think there are some good examples, but there are many more bad examples of branded podcasts,” PRX exec Jason Saldanha said. “It is my goal that in this collaboration, we can produce some stuff that’s actually good.”

Alyssa Meyers

Marketing

How are marketers thinking about Pride after right-wing anti-LGBTQ+ backlash?

Experts tell us brands can learn from Bud Light and Target’s responses to prepare for potential criticism.

Katie Hicks

Sports

With record-breaking season, the NBA stays primed for advertisers

The regular season set an attendance record, while postseason play has delivered more ad impressions compared to last year, according to iSpot.

Alyssa Meyers

Market Research

Gen Z is ‘pushing the boundaries on tradition’ when it comes to wedding planning

“It’s important for marketers to be on their toes and be responding to that trend we’re seeing so they’re able to speak to their customer both today as well as tomorrow,” according to Jenny Lewis, president and CMO of The Knot, which recently released its 2023 Global Wedding Report.

Jasmine Sheena

Latest Stories

All Stories

Media

CNN’s CEO exits in latest network shakeup

Kelsey Sutton | 06.7.2023

Ad Tech

The Trade Desk wants advertisers to know that, like almost everyone else, it also uses AI

Ryan Barwick | 06.7.2023

Marketing

Coworking with Erin Grant

Minda Smiley | 06.6.2023

Tech

Publishers’ group warns that generative AI content could violate copyright law

Ryan Barwick | 06.5.2023

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Agencies

This week in agencies: Shifts at Omnicom, Tombras, and more

Jasmine Sheena | 06.5.2023

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Quick Insights

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BRAND MARKETING

How to pull off a successful brand collab

Execs from brands and agencies like Doritos, Magnolia Bakery, and Digitas shared their secret sauce for collaborations.

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INFLUENCERS

The rise of the microinfluencer: Creator trends taking over in 2023

Marketing Brew talked to influencer marketing agencies to understand how the landscape is evolving this year.

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INFLUENCERS

Creator economy & social influencers: The marketer's guide

Thinking about running an influencer campaign? Read to find out to successfully navigate a creator collaboration.

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EXPERIENTIAL MARKETING

Tips to incorporate first-party data collection into experiential marketing

Learn from expert experiential marketers about their tips for capturing first-party data at branded events.

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Marketing Brew provides news and insights that impact the marketing industry, including social media, podcasting, and advertising. Stay current on the latest trends with our marketing newsletter.

Get marketing news you'll actually want to read

The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.