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Marketing

Why the fractional CMO position seems to be catching on

The benefits can go both ways, providing companies with expertise they otherwise might not be able to afford and executives more flexibility.

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TikTok as a search engine.

Advertising

Q4 results show advertisers are pulling back spend—but there are exceptions

McDonald’s, for one, said its marketing was a particular driver of revenue and digital growth last year.

Katie Hicks

Social Media

Many advertisers seem to be taking a wait-and-see approach to TikTok’s search ads

“We want to make sure that they get it right,” a Wavemaker exec told us.

Ryan Barwick

Advertising

Netflix and GM will plug electric vehicles in joint Super Bowl ad

A co-branded spot will promote GM cars and Netflix stories in a push to make electric vehicles more ubiquitous.

Kelsey Sutton

Data privacy

Why the IAB’s CEO is “in a bazooka fight” with privacy activists, regulators, and Apple

“The use of hyperbole and the use of exaggeration is at my discretion,” he told us.

Ryan Barwick

Latest Stories

All Stories

Marketing

Why the fractional CMO position seems to be catching on

Katie Hicks | 02.3.2023

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Entertainment

More movie trailers are coming back to the Super Bowl—but they might look different

Kelsey Sutton | 01.31.2023

an image of Paul Rudd in Heineken's Super Bowl ad

Advertising

Responses from our Super Bowl reader survey

Minda Smiley | 01.31.2023

Advertising

How USA Today’s Ad Meter came to help determine Super Bowl success

Ryan Barwick | 01.30.2023

Marketing

About three-quarters of people who plan to watch the Super Bowl said they’re excited for the ads, research says

Alyssa Meyers | 01.30.2023

Quick Insights

MARKETING

Budget woes getting marketers down? Make the most of it, experts say

Strategize where to pare back and perfect the basics when faced with any marketing-spend shuffles.

CONTENT MARKETING

Benefits of AI in Content Marketing

Learn the benefits of AI in content marketing

MEDIA

How reboots and spinoffs are attracting marketers to streaming platforms

Gain insights from execs at NBCUniversal and Paramount about this new content direction.

ADVERTISING

How publishers are labeling their audiences for advertisers' benefit

Read about this potential game changer that could replace the third-party cookie and help publishers monetize their audiences.

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Get marketing news you'll actually want to read

The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.