Marketing
‘We all need things to work harder for us’: Marketers at Cannes are braced for a recession
All eyes are on measurement options that prove results.
Kelsey Sutton
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Marketers make sense of the metaverse.
Influencers
Report: YouTube influencer marketing CPMs are on the rise
Influencer CPMs went up across major verticals on YouTube—from beauty and fashion to education—in 2021.
Phoebe Bain
Ever wonder what upfront negotiations are like?
Initiative’s chief partnerships officer gives Marketing Brew the deets.
Josh Sternberg
Future Social
Meet Jack Appleby
After 10 years running social campaigns for brands like Beats By Dre, Microsoft, Twitch, and more, Jack’s joined Morning Brew to write about the industry.
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‘We all need things to work harder for us’: Marketers at Cannes are braced for a recession
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Media and ad execs rejoice a return to Cannes—but a lot in the industry has changed
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Influencer marketing has a location scouting problem. The Scout App wants to change that
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Americans could soon be able to sue companies for misusing their data
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Yes, advertising students are working on Web3
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While some agencies speak out, their clients are mostly silent on abortion
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Media agencies have trimmed their growth forecasts, but still expect the advertising industry to grow this year
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Marketing
Travel podcasts are ripe for advertisers headed into the summer, but not all hosts are eager to monetize
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Marketing
A sonic branding agency analyzed and ranked the audio efforts of 250 brands
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Influencers are charging more for their services across social media platforms
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Get marketing news you'll actually want to read
The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.