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Marketing

Budget woes getting marketers down? Make the most of it, experts say

Strategize where to pare back and perfect the basics when faced with any marketing-spend shuffles.

LATEST NEWSLETTER:

Deciding Super Bowl success.

Influencers

Tarte and the future of the influencer trip

The beauty brand’s latest activation in the UAE was the talk of the internet—but will it have long-term implications?

Katie Hicks

Marketing

Coworking with Patrick Buchanan

He’s VP of marketing at Good American.

Minda Smiley

Marketing

Why your last text message is probably from a brand

Brands are increasingly turning to texts in an effort to build loyal followings and drive traffic.

Katie Hicks

Marketing

How alcohol brands are embracing the rise of Dry January

Some alcoholic beverage companies are promoting low- or no-alcohol drinks, while others are talking about the movement in their marketing materials—even if they don’t sell nonalcoholic products.

Alyssa Meyers

Latest Stories

All Stories

Advertising

How USA Today’s Ad Meter came to help determine Super Bowl success

Ryan Barwick | 01.30.2023

Marketing

About three-quarters of people who plan to watch the Super Bowl said they’re excited for the ads, research says

Alyssa Meyers | 01.30.2023

Marketing

Budget woes getting marketers down? Make the most of it, experts say

Kelsey Sutton | 01.27.2023

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Marketing

Prioritizing accessibility in marketing

Minda Smiley | 01.25.2023

image from Apple's "The Greatest" ad. on the left is a dropdown menu featuring the option "stick out tongue" being highlighted. on the right is a picture of a man in sunglasses and a yellow sweatshirt in a wheelchair posing for a photo

Tech

More advertisers are using clean rooms, but not to their full potential, research says

Ryan Barwick | 01.24.2023

picture of data with "Clean Me" written on it + bottle of cleaner in front of it

Quick Insights

CONTENT MARKETING

Benefits of AI in Content Marketing

Learn the benefits of AI in content marketing

MEDIA

How reboots and spinoffs are attracting marketers to streaming platforms

Gain insights from execs at NBCUniversal and Paramount about this new content direction.

ADVERTISING

How publishers are labeling their audiences for advertisers' benefit

Read about this potential game changer that could replace the third-party cookie and help publishers monetize their audiences.

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Get marketing news you'll actually want to read

The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.