Get marketing news you'll actually want to read

The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.

An open door with a blue background shining light through the opening

Marketing

Why is CMO tenure so low?

For CMOs, “winning today is really, really hard,” Greg Welch, a partner at executive search and consulting firm Spencer Stuart, explained.

LATEST NEWSLETTER:

Why your last text is probably from a brand.

Marketing

How alcohol brands are embracing the rise of Dry January

Some alcoholic beverage companies are promoting low- or no-alcohol drinks, while others are talking about the movement in their marketing materials—even if they don’t sell nonalcoholic products.

Alyssa Meyers

Tech

More advertisers are using clean rooms, but not to their full potential, research says

Less than a third of advertisers surveyed by the IAB said they’re using the tech for measurement and attribution.

Ryan Barwick

Streaming

What’s going on in the world of measurement in 2023

Nielsen strikes a deal with Netflix as third-party alternatives look to gain ground.

Kelsey Sutton

Tech

Horizon created an AI tool that it says can help optimize retail media spend

According to an agency exec, it can be used with 30 retail media networks, including Kroger, Amazon, and Walmart.

Ryan Barwick

Latest Stories

All Stories

Marketing

Why your last text message is probably from a brand

Katie Hicks | 01.26.2023

a gif of a Love Island USA contestant with the phrase 'i got a text'

Marketing

Prioritizing accessibility in marketing

Minda Smiley | 01.25.2023

image from Apple's "The Greatest" ad. on the left is a dropdown menu featuring the option "stick out tongue" being highlighted. on the right is a picture of a man in sunglasses and a yellow sweatshirt in a wheelchair posing for a photo

Marketing

Why is CMO tenure so low?

Ryan Barwick | 01.24.2023

Streaming

How HBO Max marketed ‘The Last of Us’ into a global hit

Kelsey Sutton | 01.23.2023

a sign that says "Look for the Light" that was part of "The Last of Us" promo

Marketing

Coworking with Danielle Centofanti-Davidson

Minda Smiley | 01.23.2023

Quick Insights

CONTENT MARKETING

Benefits of AI in Content Marketing

Learn the benefits of AI in content marketing

MEDIA

How reboots and spinoffs are attracting marketers to streaming platforms

Gain insights from execs at NBCUniversal and Paramount about this new content direction.

ADVERTISING

How publishers are labeling their audiences for advertisers' benefit

Read about this potential game changer that could replace the third-party cookie and help publishers monetize their audiences.

Explore Topics

Advertising Agencies Crypto Influencers Media Marketing Podcasts Social Media Streaming

Follow Marketing Brew

Marketing Brew provides news and insights that impact the marketing industry, including social media, podcasting, and advertising. Stay current on the latest trends with our marketing newsletter.

Get marketing news you'll actually want to read

The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.