Social & Influencers
YouTube caps off upfronts week with a bang—and Lady Gaga
The platform put its streaming dominance and 20-year history of cultural impact on display Wednesday night.
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How Netflix blew up the TV industry—and shaped a new one
Social & Influencers
YouTube caps off upfronts week with a bang—and Lady Gaga
TV & Streaming
Netflix touts 94 million monthly active users on its ads tier as it gets ‘up to speed’
TV & Streaming
What’s old is new again: Warner Bros. Discovery reintroduces HBO Max and offers advertisers access to nostalgic IP
TV & Streaming
Sports, trailers, and Jimmy Kimmel: Inside Disney’s upfront playbook
Quarter century project: Marketing over the last 25 years
Quarter Century Project
Looking back on the marketing industry over the last 25 years
TV & Streaming
YouTube’s cross-platform takeover is putting pressure on creators
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What’s Next? Navigating the Future Business of Creator Marketing
July 24 8:00 AM ETStudio Gather | 45 Rockefeller Plaza
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Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
Resources
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Rewriting the social playbook: Brand strategy in the age of authenticity
Deep Dive
With federal privacy laws stuck, states push forward—what does this mean for advertisers?
Deep Dive