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Movies provide fans with lifelong escapism and community that brands can leverage long after the box office closes.

Grab your popcorn: How movie fandom impacts buying behavior

The rise of the format opened new doors for content creators and advertisers, but the once audio-only industry is increasingly video-centric.

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Fifteen years ago, it wasn’t viable to have one women’s professional soccer league in the US, but thanks to increased media and brand investment, two are thriving.

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For 17 consecutive quarters, the restaurant chain has seen sales grow—and CMO George Felix credits that, in part, to its social presence.

How Chili’s continues to drive sales from social media

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Limits on contract redlining are growing as influencer marketing budgets expand, and talent managers say it’s causing friction in the negotiating process.

Talent managers are reading the fine print in creator contracts. They can’t always change it

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While it might be tempting to jump in on a pop culture moment like TS12, one brand strategy expert says there’s value in waiting.

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Water brand Rambler wanted a viral car-launch video, but had to pivot after the car veered off course.

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The banking brand is focused on community programs along with series aimed at making its social accounts feel “like a streaming platform,” its CMO said.

Chime is ‘serializing social’ through its Dallas Mavericks sponsorship

OurRitual partnered with the Neon film “Together” to provide free therapy sessions to fans in a stunt that felt “crazy enough that it might work,” a marketing exec said.

Why an online couples’ therapy service got involved with a buzzy body-horror movie

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How Chili’s continues to drive sales from social media

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How brands rushed to get in on Taylor Swift’s album announcement

Talent managers are reading the fine print in creator contracts. They can’t always change it

Quarter century project: Marketing over the last 25 years

How Netflix blew up the TV industry—and shaped a new one

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Rewriting the social playbook: Brand strategy in the age of authenticity

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Cannes confidential: AI's evolution, economic uncertainty, and Gen Z preferences

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