
Nielsen measurement accreditation faces uncertain future—again
Media Rating Council members are voting on whether to begin the process of stripping Nielsen’s Big Data + Panel of its accreditation or giving Nielsen more time to address concerns.
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As privacy laws tighten, cookies vanish, and AI reshapes the landscape, marketers face mounting challenges in attribution and measurement. Join Marketing Brew and Ibotta to explore smarter KPIs, first-party data strategies, and AI-driven insights that are helping brands cut through the noise and drive growth.
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
Read these exclusive, real-time insights from Morning Brew’s Breakroom research community and uncover what’s shaping the future of AI, the economy, and culture.