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Read what several execs had to say about how gut feelings and personal experiences play an integral role in finding the right partnership.



First off the mark: How marketers can predict the next big thing in sports before anyone else

A PR expert’s guide to landing brands on a gift guide

At this year’s annual summit, we wanted to create a space where marketers could keep pace with the industry’s constant evolution and drive it forward. In a world where innovation is the heartbeat, performance is the measure, and people are the driving force, the winning formula balances all three. Watch these insightful conversions on-demand now!

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The Sports Marketing Playbook: Mastering Fan Engagement and Experiences

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The changes, which come amid ongoing scrutiny of Meta ad tools, could be “catastrophic” for certain advertisers, one marketer said.

Meta plans crackdown on health-related user data

Illustration: Anna Kim, Photos: Ashhasacamera/TikTok

Ash Xu went viral on TikTok for making “thirst trap” videos for brands. Now she’s on to new mediums.

Meet the 22-year-old creator who directed Taco Bell’s latest TV commercial

The team’s best-performing content highlights player personalities and aims to “amplify the voices of our organization,” Nets VP of Content Charlie Widdoes said

How the Brooklyn Nets became the most-liked NBA team on TikTok

Factors including tariffs and M&A activity could tamp down growth next year, according to analyst Brian Wieser. 

2025 won’t be as rosy for US ad spend, analyst predicts

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Dr Pepper, Applebee’s, and Bud Light have released longer-form, episodic content tied to their football sponsorships.

Why football sponsors are going beyond the traditional ad format

Illustration: Anna Kim, Photos: @Americangirl/TikTok

The brand began embracing social trends and memes in the last year to reach audiences of all ages, an exec told us. 

How American Girl got trendy on TikTok

Many advertisers are still working to understand the “nuts and bolts” of AI, Gupta said.

Shiv Gupta, ad tech’s educator, is preparing for category ‘whiplash’ in 2025

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Why football sponsors are going beyond the traditional ad format

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Why football sponsors are going beyond the traditional ad format

Shiv Gupta, ad tech’s educator, is preparing for category ‘whiplash’ in 2025

How American Girl got trendy on TikTok

2025 won’t be as rosy for US ad spend, analyst predicts

How the Brooklyn Nets became the most-liked NBA team on TikTok

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A PR expert’s guide to landing brands on a gift guide

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How marketers can predict the next big thing in sports

A PR expert’s guide to landing brands on a gift guide

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