‘Step into that world’: Why Warner Bros., Prime Video, and Netflix are all-in on experiential marketing
IRL experiences are about “establishing more of these different touchpoints outside of the content that you watch,” one marketer told us.
At this year’s annual summit, we wanted to create a space where marketers could keep pace with the industry’s constant evolution and drive it forward. In a world where innovation is the heartbeat, performance is the measure, and people are the driving force, the winning formula balances all three. Watch these insightful conversions on-demand now!
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If you’re a marketer thinking about running an influencer campaign, read this article to learn how to navigate contracts and set your company up for success.