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First off the mark: How marketers can predict the next big thing in sports before anyone else

A PR expert’s guide to landing brands on a gift guide

At this year’s annual summit, we wanted to create a space where marketers could keep pace with the industry’s constant evolution and drive it forward. In a world where innovation is the heartbeat, performance is the measure, and people are the driving force, the winning formula balances all three. Watch these insightful conversions on-demand now!

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Two-thirds of sports content will be consumed on streaming next year, and there will be more sports-centric hubs on the platform.

Roku Media’s head of sports on sports streaming in 2025

Adam Turner, CEO of SMS marketing company Postscript, shared tips on reaching customers ahead of the upcoming sales weekend into December.

How brands can make the most of their BFCM and holiday texts

It’s all about creating lasting emotions and memories, one executive told us. 

How the specialty popcorn bucket is helping build out the theater experience

A report from Wasserman’s The Collective and RBC suggests a new model for valuations of women’s sports franchises based on variables including sponsorships.

Recalibrating the valuations of women’s sports franchises: report

In closing arguments, the DOJ claimed that Google is “once, twice, three times a monopolist.”

Google, DOJ tussle one more time over ad tech

She’s CMO, Back Market. 

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Illustration: Anna Kim, Photos: A24 x Joya

The scent tech company, which worked with A24 to make select “Heretic” screenings smell like blueberry pie, is focused on how smell “elevates marketing,”  one exec said.

How Joya Studio brought Smell-O-Vision back to life

The platform won’t touch ads for now, and is instead focused on paid subscriptions, payments, and getting more people signed up, its COO said. 

How Joya Studio brought Smell-O-Vision back to life

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Recalibrating the valuations of women’s sports franchises: report

How Joya Studio brought Smell-O-Vision back to life

Coworking with Joy Howard

Roku Media’s head of sports on sports streaming in 2025

How brands can make the most of their BFCM and holiday texts

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How brands can make the most of their BFCM and holiday texts

Google, DOJ tussle one more time over ad tech

How the specialty popcorn bucket is helping build out the theater experience

Bluesky has more than 21 million users. Where does it go from here?

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A PR expert’s guide to landing brands on a gift guide

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How marketers can predict the next big thing in sports

A PR expert’s guide to landing brands on a gift guide

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