Sports Marketing
A year out from the World Cup, sponsors are stepping up their game
Some brands are approaching this month’s FIFA Club World Cup as a “testing ground” for next summer, one exec said.
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A year out from the World Cup, sponsors are stepping up their game
TV & Streaming
A mid-year appraisal of TV industry layoffs
Sports Marketing
Brandi Chastain on the evolution of the business of women’s soccer
Brand Strategy
Welcome to the brand newsletter era
Social & Influencers
Podcasts created a new media category. Where do they go from here?
Quarter century project: Marketing over the last 25 years
TV & Streaming
How ‘Napoleon Dynamite’ rewrote the indie movie marketing playbook
TV & Streaming
YouTube’s cross-platform takeover is putting pressure on creators
TV & Streaming
How Netflix blew up the TV industry—and shaped a new one
Social & Influencers
How Instagram built (and potentially restricted) the link-in-bio industry
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Cannes confidential: AI's evolution, economic uncertainty, and Gen Z preferences
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Rewriting the social playbook: Brand strategy in the age of authenticity
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With federal privacy laws stuck, states push forward—what does this mean for advertisers?
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Cannes confidential: AI's evolution, economic uncertainty, and Gen Z preferences
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