Marketing
For the next generation of DTC companies, community is key
Why DTC companies are banking on brand loyalty over virality.
Katie Hicks
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Who the upfronts forgot.
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How to win back customers with TikTok
Read and learn from an Abercrombie and Fitch story of how they successfully rebranded and won back customers on the viral social media platform.
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Streamers see reboots, spinoffs, and prequels as prime territory for marketers
Without dayparts, streaming services are offering new ways to align with shows that are likely to attract eyeballs.
Kelsey Sutton
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How BookTok changed Book of the Month’s influencer marketing strategy
The TikTok community has had a major impact on the subscriptions service.
Phoebe Bain
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Streaming services are still fighting to have ultra-light ad loads
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Google unveils new tool to personalize advertising
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Get marketing news you'll actually want to read
The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.