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In the summer of 2004, Fox Searchlight found an audience for the film by building a social network from scratch and screening the movie for free—hundreds of times.

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How ‘F1 The Movie’ took a page from the ‘Barbie’ marketing playbook

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How ‘F1 The Movie’ took a page from the ‘Barbie’ marketing playbook

At WNBA All-Star Weekend, brands look to court growing fanbases

Netflix execs say ad sales revenue is set to double this year

With a Kraft Heinz breakup reportedly on the horizon, what happens next to ad and marketing teams?

Behind Amtrak’s ‘chaotic brain rot’ social strategy

Quarter century project: Marketing over the last 25 years

How ‘Napoleon Dynamite’ rewrote the indie movie marketing playbook

YouTube’s cross-platform takeover is putting pressure on creators

How Netflix blew up the TV industry—and shaped a new one

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Cannes confidential: AI's evolution, economic uncertainty, and Gen Z preferences

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