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Some brands have been pitching year-round, but it’s never too late to start, Dreamday founder Lauren Kleinman told us. 

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At this year’s annual summit, we wanted to create a space where marketers could keep pace with the industry’s constant evolution and drive it forward. In a world where innovation is the heartbeat, performance is the measure, and people are the driving force, the winning formula balances all three. Watch these insightful conversions on-demand now!

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AI agents are infiltrating the advertising world.

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Whether Trump can delay implementation of the ban through an executive order is up in the air.

TikTok is back—for now. What happens next?

Companies including Anthropologie have turned to the tech, but an exec said the tools can’t entirely replace agency work—yet.

AI agents are beginning to infiltrate the advertising world

In a unanimous decision, the justices sided with the Biden administration, paving the way for the app to be banned in the US. 

Supreme Court upholds TikTok ban law 

Experiential marketing has gotten a whole lot more metaversal.

Brands targeting Gen Alpha are heading to Roblox 

Illustration: Anna Kim, Photos: Adobe Stock

Companies working with influencers depicting blissful domestic life “have to understand the cultural undertones there,” one expert said.

The business of tradwives—and why brands keep working with them 

The streamer’s ad tier, which saw membership grow by almost 30% quarter over quarter, will now cost $7.99 a month.

 Netflix, clearing 300 million subscribers, plans another price hike  

The Chinese app, also known as Xiaohongshu, has seen a surge in downloads ahead of the TikTok ban’s expected implementation. 

RedNote leans into app store ads as TikTok users look for alternative platforms

“I want to make sure we’re reflecting the client base and our office footprint,” Craddock said.

How Citi CMO Alex Craddock is working to ‘redefine’ sports sponsorships

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How Citi CMO Alex Craddock is working to ‘redefine’ sports sponsorships

Netflix, clearing 300 million subscribers, plans another price hike

TikTok is back—for now. What happens next?

Brands targeting Gen Alpha are heading to Roblox

The business of tradwives—and why brands keep working with them

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The business of tradwives—and why brands keep working with them

RedNote leans into app store ads as TikTok users look for alternative platforms

Supreme Court upholds TikTok ban law

AI agents are beginning to infiltrate the advertising world

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