Buyer, be there

Advertising sounds straightforward enough. You tell people about your product, they buy it, they’re happy. In the 1950s, that’s really all it took, but now? It’s a whole new ballgame. The digital world changed the entire marketing process from how people shop, to how people think about shopping.

Thankfully, Amazon Ads understands the ways marketing changed in the modern era and can help brands make real connections.

Here, you’ll find some helpful articles that outline all the different strategies Amazon Ads utilizes to make sense of modern marketing.