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As AI reshapes how buyers discover products, savvy marketing teams are ditching the old playbook for incentive programs that actually convert. Tremendous joins Marketing Brew to break down the four levers fueling growth right now.
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At the Advertising Research Foundation’s AudiencexScience conference in March, execs talked collaboration and keeping up with AI tools.
Google and Shopify are among those who have recently rolled out shiny new agentic toys.
Marketing teams “should not let go of this opportunity to increase the volume of outreach to prospective buyers,” one source told us.
The platform announced several expansions and updates to its ad inventory and tools, while execs emphasized the benefits of the platform for B2B marketers looking to do away with “old playbooks,” one VP said.
Emerging sectors are expanding their reach, while others in the industry are going back to basics.
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