Social & Influencers
‘How could you re-create perfection?’: Inside Astral Tequila’s microdrama homage to ‘Practical Magic 2’
The young tequila brand is hoping to connect with new and returning audiences engaging with the supernatural sequel.
Full-Funnel Marketing (Social)
Stay updated on full-funnel marketing in social with Marketing Brew. We deliver the latest news, strategic analysis, and expert insights on the trends defining the future of marketing.
Social & Influencers
With ‘CringeMart,’ DoorDash positions itself as a solution to awkwardness
The platform’s new shopping section—and the ad campaign to go with it—are designed to emphasize the benefit to buying embarrassing items and sidestepping social discomfort, the brand’s head of social told us.
On-Demand Webinar
An Untapped Marketing Growth Lever in the Era of AI Disruption
As AI reshapes how buyers discover products, savvy marketing teams are ditching the old playbook for incentive programs that actually convert. Tremendous joins Marketing Brew to break down the four levers fueling growth right now.
Social & Influencers
‘Marketing Brew Weekly’ won a Webby!
Seven months in, our podcast is just getting started.
Social & Influencers
‘Don’t trust those models’: How marketers are thinking about the next era of transparency
At the Advertising Research Foundation’s AudiencexScience conference in March, execs talked collaboration and keeping up with AI tools.
Social & Influencers
Tech companies are churning out agentic AI tools, but agencies are still scratching their heads
Google and Shopify are among those who have recently rolled out shiny new agentic toys.
Social & Influencers
Climbing gas prices could be a golden opportunity for struggling EV market
Marketing teams “should not let go of this opportunity to increase the volume of outreach to prospective buyers,” one source told us.
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