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Jasmine Sheena

Reporter, Marketing Brew

Performance metrics
Ad Tech & Programmatic

Exclusive: Comscore rolls out expanded social reporting and streaming audio measurement

The social reporting feature includes metrics from Facebook and Instagram.

Jasmine Sheena
Ear with earplug and piercings designed with streaming app logos.
TV & Streaming

Sports helps boost streamer sign-ups, but subscribers don’t always stick around: Report

Subscription market data firm Antenna attributed sign-up bumps to live sports, but retention remains a challenge.

Jasmine Sheena
a collection of white piggybanks in front of a green background
Data & Tech

Total global ad revenue grew to $1.14 trillion in 2025: WPP Media

Streaming ad spend continues to grow considerably, while other channels, like search ad spend, are set to stagnate.

Jasmine Sheena
Two side-by-side photos, one of Our Third Place founder Katherine Naylor Pullman smiling, and the other of Naylor Pullman toasting attendees at a networking event
Brand Strategy

Our Third Place, a networking group, is courting women in media and advertising

Mediaplus North America and DAA have already bought memberships for employees.

Jasmine Sheena
a blue TV set with gray and black static flickering on the screen
TV & Streaming

Ready or not, AI-generated ads have come to CTV

Comcast, Mntn, and other companies are building out tools that aim to make CTV advertising easier and faster.

Jasmine Sheena
An AI robot behind a computer screen with a shopping cart
Data & Tech

How brands are aiming to build ‘algorithmic trust’ ahead of an AI agent-powered Black Friday

Brand marketers are focused on “speaking the language of algorithms” and widening shopping windows to ensure products are easy for agentic tools to recommend to shoppers.

Jasmine Sheena
Executives onstage at ESPN Edge conference
TV & Streaming

ESPN plans more NBA, NFL alt casts as it looks for more ways to innovate sports viewing

Newer technology like VR allows for rightsholders to “completely reimagine” storytelling, an exec said at a conference.

Jasmine Sheena
Illustration of AI agents connected to a grid system.
Ad Tech & Programmatic

Google rolls out new AI agents as it looks to further automate its ad platforms

The tools, Ads Advisor and Analytics Advisor, are expected to roll out to English-language accounts in the coming weeks.

Jasmine Sheena
Meta logo under a magnifying glass.
Data & Tech

Meta has reportedly been raking in billions from scammy ads

According to Reuters, Meta projected it would make about 10% of its overall annual revenue from ads for scams and banned goods in 2024.

Jasmine Sheena
AI robot arms reaching towards the sky with lots of money falling around them.
Ad Tech & Programmatic

Ad-tech companies are looking to standardize agentic AI media buying

Big players are looking to create an open industry standard, but wrinkles still need to be ironed out.

Jasmine Sheena