Marketing Brew

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.

Direct-to-consumer brands are debuting and evolving every day, despite proclamations that the DTC model is dying. This month, we're focusing on the unique challenges faced by marketers in the D2C space, as well as the new ways of marketing they're spearheading.

Brand Strategy

Marketing Channels

Ryan Barwick

marketingbrew.com

The DTC custom-labeled beverage company is targeting weddings, bachelor parties, and trade shows.

Brand Collaborations

How Eliqs is trying to brand your beer and wine

Phoebe Bain

Social & Influencers

Execs at DTC brands like Recess and Andie told us they used to spend 100% of their influencer budget on the app, but that’s no longer the case.

Influencer Marketing Strategy

For influencer marketing, Instagram isn’t the only show in town anymore

Kelsey Sutton

Erin Cabrey

“A lot of people are in this real trial-and-error period,” said one founder.

Social Media Strategy

DTC advertisers, once reliant on Facebook and Instagram, are looking at different—and less expensive—marketing platforms

Katie Hicks

Whether handed out or sent in the mail, brands are seeing the value of letting customers try before they buy.

Pop-Up Events

Why the benefits of samples could outweigh the costs for DTCs

Stories

DTC Marketing