Marketing Brew

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The creator economy is getting bigger every year and it shows no signs of slowing down. This month, we dive into everything from how advocacy groups are working to protect young influencers to how content creators determine their ad deals.

Social & Influencers

Strategy & Trends

Ryan Barwick

marketingbrew.com

Tagger

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Funding has slowed, but that doesn’t necessarily mean VC firms aren’t interested in the space.

Creator Economy

Creator economy startups are facing a ‘judgment day’

Katie Hicks

This year, spend is expected to exceed $30 billion, according to marketing research firm PQ Media. 

Influencer Marketing

Influencer marketing surpassed $29 billion in 2022: report

Jasmine Sheena

One of the most famous virtual influencers, Lil Miquela, has inked deals with companies like Calvin Klein and Pacsun.

Influencer Marketing Strategy

Brands are still figuring out virtual influencers 

Inplace and Nibble are trying to streamline influencer marketing within the hospitality industry. 

Looking for influencers to post about your restaurant? These apps want to help

Stories

The Creator Economy