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The DOJ presents a case in which Google has monopolized advertising technology. Catch up on the latest in the case with Marketing Brew's coverage of this historic event.

Ad Tech & Programmatic

Policy, Regulation, & Ethics

Ryan Barwick

marketingbrew.com

In closing arguments, the DOJ claimed that Google is “once, twice, three times a monopolist.”

Digital Ad Regulation

Google, DOJ tussle one more time over ad tech

Social & Influencers

Six media buyers talked to us about their challenges with the platform, with some saying they are trying to sidestep AI-powered ad tools.

‘It can crush our business’: ad buyers estimate major losses from Meta ad platform bugs

As lawyers faced off in court, Reuters reported a prior offer to sell the ad exchange to placate EU regulators.

Antitrust (Legal)

Google’s AdX takes center stage—again—as antitrust trial nears end of second week

A tranche of internal Google communications released Tuesday reinforced the DOJ’s argument that Google tied its ad-tech businesses together to maintain a monopoly.

Ad Exchanges

Google knew advertiser exclusivity was key to publisher ad exchange dominance, DOJ alleges 

The remarks, shared during Day 3 of the DOJ's antitrust trial, seemed to bolster the argument that the tech giant tried to monopolize markets. 

Display Advertising

Google exec claimed company’s ‘goal’ was ‘to crush other networks’ 

In a deposition, a former Google VP said he raised questions about Google’s exclusivity agreements, but “the machine won.” 

Google ‘impossible to negotiate with,’ former News Corp exec testifies

Executives from a publisher, an ad exchange, and an ad server took the stand on the first day of the trial.

The DOJ argues that Google operates a ‘trifecta of monopolies’ in case against ad giant

 The trial, which kicks off this week, represents the biggest threat the tech giant has ever faced. 

Ad Spend Trends

Google heads to court to defend its ad business

Stories

The DOJ's antitrust case against Google