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Twitter’s New Tip Jar: How Will Brands Use It?

Twitter's Tip Jar could disrupt brand marketing strategies on the platform.
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Francis Scialabba

· less than 3 min read

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On Thursday, Twitter launched a Pandora’s Box of a feature. It’s called Tip Jar, and in theory, it could disrupt brand marketing strategies on the platform.

  • If someone adds a Tip Jar to their profile, users can tip them via services like Bandcamp, Cash App, Patreon, PayPal, and Venmo.
  • Twitter takes no cut of the profits. Right now, only “creators, journalists, experts, and nonprofits” can receive tips, per Twitter.

There are...a lot of issues here. Obviously, the great part about Tip Jar is that you can send anyone money. The bad part is that you can send anyone money.

Another bad part: One Twitter user pointed out that if you send a person a tip using PayPal, they'll see your address on the virtual receipt 🥴.

Penny for your thoughts?

We aren’t sure when (or if) brands will be able to use this feature, but we asked the Marketing Brew Twitter community if they’d ever use the feature to tip a brand, and if so, what brand they’d tip.

@gregswan responded no—but said brands could potentially use the feature to “surprise and delight” superfans.

@ariberko, who works at 360i on the Chips Ahoy social account, according to their profile, responded with “Well since @ChipsAhoy doesn’t have a Chip OnlyFans yet, I guess this would have to do.” Chips Ahoy’s response? “People ✍️ would ✍️ tip ✍️ us.” Meta.

One user said they wanted to tip Facebook, but we won’t out them here.

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