Marketing

A roundup of brands that chose new agencies this month

inder, Zola, KFC, and more started off 2022 with a change.
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NBC/Friends

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New year, new agency. For some at least.

Several brands kicked off 2022 with new agencies. We’ve rounded up some of the biggest changes below.

  • Even pest-control brands need “breakthrough creative.” Orkin is hoping DDB Chicago can provide just that—the agency won the business after a review.
  • Zola, which hired a new chief marketing officer in November, has selected Arts & Letters, an agency based in Richmond, Virginia, as its “first lead creative agency,” per Ad Age.
  • VaynerMedia won Tinder’s heart; the agency was named its global media agency of record.
  • Bye-bye, BBDO: CVS Health has chosen Publicis Groupe to handle its US creative account.
  • Edgewell, the company behind brands like Banana Boat and Schick, selected Havas Media Group as its US media agency of record for its sun, shave, and hygiene business.
  • KFC picked Spark Foundry as its US media agency.

TBD: Kohl’s is searching for a new media agency, while Jack in the Box is conducting a review for its creative one.—MS

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