Brand Strategy
How do holding companies decide which agency brands to sunset?
“In theory, each brand in your portfolio should have a different positioning, a different benefit associated,” one exec told us.
Agencies & Partnerships
Stay updated on agencies & partnerships with Marketing Brew. We deliver the latest news, strategic analysis, and expert insights on the trends defining the future of marketing.
Brand Strategy
Coworking with Charlie Tetrick
He’s president and CEO, WTA.
Brand Strategy
‘The tide has turned’: Why the era of the Madison Avenue holding company is on its way out
WPP execs are the latest to tell the market they’re retooling the model.
Brand Strategy
David Droga to step down as CEO of Accenture Song
The industry heavyweight will transition from the role on Sept. 1 but will continue on as vice chair.
Brand Strategy
This week’s agency news, executive moves, and account changes
Shifts at Facebook, Johnson & Johnson, and more.
Brand Strategy
This week’s agency news, executive moves, and account changes
Shifts at Pizza Hut, Puma, and more.
Brand Strategy
This week’s agency news, executive moves, and account changes
Shifts at YMCA, Grey New York, and more.
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
By subscribing, you accept our Terms & Privacy Policy.
