Brand Strategy
This week’s agency news, executive moves, and account changes
Shifts at Mars, DSW, and more.
Agency RFPs
Build a stronger brand with insights on Agency RFPs. Explore how leading companies leverage Agency RFPs for better positioning and consumer connection.
Brand Strategy
Large advertisers are increasingly using fixed fees to pay agencies, study says
The shift “may relate to marketers who want to compensate the agency for what they produce, not the time it takes to produce it,” the ANA wrote in its report.
Brand Strategy
Roundup: Brands that recently chose new agencies
Steak-umm, Grubhub, and Topgolf have made agency moves as of late.
Brand Strategy
A roundup of brands that chose new agencies this month
inder, Zola, KFC, and more started off 2022 with a change.
Brand Strategy
Coca-Cola Just Announced 2021’s Biggest Agency Review
Coke's global creative and media agency review puts every single one of the 17th largest global ad spender’s current accounts up for grabs.
Brand Strategy
Publicis Gets Crafty to Retain Kraft
Publicis won out against two other major holding companies, WPP’s GroupM and Omnicom Media Group.
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