Social Media

The deets on the Facebook Reels update

Meta is expanding the video format globally + making it easier for creators to make $$ from their Reels.
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Meta

· less than 3 min read

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FB Reels (you know, Instagram Reels—but on Facebook) already debuted in the US back in September. But yesterday, Zuck’s empire announced that Reels are now avail on Facebook’s iOS and Android apps in 150+ different countries 🌎.

Tacked onto this announcement was some (potential) good news for creators. In a similar move to Snap’s recent mid-roll ads beta test, Meta said it’s building ways for Facebook Reels creators to earn money through “ad revenue share and fan support.”

The ad-revenue part: That “ad revenue share” opp comes in two different formats: sticker ads and banner ads. “These non-interruptive ads enable creators to earn a portion of the ad revenue,” per Meta’s blog post announcing the change.

The fan-support part: Meta will test Stars (aka a way for fans to gift creators $$) on Facebook Reels “in the coming weeks.”

+1: Additionally, Meta is expanding some of its Instagram Reels tools (like drafts and video clipping) to FB.

Why it matters: Meta also dubbed Reels its fastest-growing content format “by far,” noting that video now accounts for half the time people spend on Facebook and Instagram.—PB

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