It’s not officially spring just yet. But some companies are looking for a fresh start anyway. Here’s a roundup of agency selections from last month + the beginning of March:
- Reynolds Consumer Products, home of aluminum foil, plastic wrap, and garbage bag brands, has chosen DDB Chicago as its creative agency of record. And DDB New York won Kroger Health.
- It’s the end of an era for Steak-umm, the frozen steaks brand that got famous on Twitter thanks to Allebach Communications. The brand has decided to move on, selecting Tombras to handle its creative and media duties.
- Post Consumer Brands, maker of cereals like Pebbles and Honeycomb, picked Mediahub as its US media agency of record. So did Topgolf.
- Grubhub also found a new agency to handle media, selecting UM for the job.
- NerdWallet named Deutsch LA as its lead creative agency.
Bye bye bye: Burger King is currently reviewing its US creative and media agencies, according to reports shared with Marketing Dive. The decision comes months after several marketing departures at the brand.—MS
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