Marketing

Coworking with Matt Molino

He’s EVP of strategy and communications at NVE.
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Matt Molino

· less than 3 min read

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Each Tuesday, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.

Matt Molino is EVP of strategy and communications at experience agency NVE.

What’s your favorite ad campaign? In advertising right now—it’s gotta be anything the team at Mirimar US is working on. We were lucky to play a part in the “Quartertime Show” efforts for GoPuff around the Super Bowl. The team is brilliant, disruptive, and, most importantly, fun to have a beer with.

One thing we can’t guess from your LinkedIn profile? The best marketing education I received was from behind the bar. It’s a PhD in people. Working in the hospitality industry is an incredible advantage when it comes to connecting with people, understanding their needs, and how to make them feel heard and welcome. My No. 1 recommendation for juniors looking to get better in business.

Favorite project you’ve worked on? So many to name, but I’m constantly inspired by the work and the brand worlds our Diageo team is building for their portfolio. Special shouts to tequila Don Julio’s “Casa Primavera,” Diageo’s “Beyond the Pour,” Chateau Cîroc, and the work our team has on the horizon for Smirnoff.

What marketing trend are you most optimistic about? Least? Most optimistic: The further blending of great experiential and great content. Least optimistic: The metaverse (as a strategy to drive headlines versus true consumer and business benefit).

What’s one marketing-related podcast, social account, or series you’d recommend? TheFutureParty Newsletter.

Get marketing news you'll actually want to read

The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.