Marketing

Coworking with Erica Spitzley

She’s a PR and marketing consultant as well as cohost of the podcast ‘Marketing Happy Hour.’
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Each Tuesday, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.

Erica Spitzley is a PR and marketing consultant as well as cohost of the podcast Marketing Happy Hour. Throughout her career, she’s held roles at brands including Not Your Mother’s Haircare and Bloomin’ Brands.

Favorite project you’ve worked on? When I worked at Not Your Mother’s Haircare, I had the incredible opportunity to help lead influencer and experiential strategy that took me to New York Fashion Week and several other events.

What’s your favorite ad campaign? I absolutely love brand and/or influencer collaborations; some of my favorites lately are the Lizzo x Instacart campaign, Deux x Sweats & the City, and Taco Bell x Milk Bar. Tapping into different audiences through collaborations is such a smart and savvy way to increase brand awareness and generate buzzworthy moments.

One thing we can’t guess from your LinkedIn profile? I’m an avid reader—I was an English major, so my love of reading and writing is something I’ve always carried with me.

What marketing trend are you least optimistic about? BeReal. While it’s exciting that a new platform encouraging authenticity has emerged, I’m not sure that it’s the best place for brands to be!

What’s one marketing-related podcast/social account/series you’d recommend? I’m biased, but I would highly recommend my podcast, Marketing Happy Hour, even if I weren’t the cohost! Some of my other favorites are How I Built This, Goal Digger Podcast, Second Life, Armchair Expert, and Financial Feminist.

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The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.