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Each week, Marketing Brew recaps the agency world’s biggest leadership changes, account wins and losses, reviews, acquisitions, and more.
Hires and departures
TBWA\Chiat\Day New York appointed Mike Blanch and Barney Goldberg to run Nissan United US’s marketing and comms as co-ECDs. Blanch was previously the agency’s group creative director for the account, while Goldberg is an alum of ad agency Innocean.
The Martin Agency elevated Danny Robinson, its chief creative officer, to CEO.
Accenture Song promoted Ariana Stolarz to global CSO of marketing. She joined the agency as a managing director in 2021.
Stagwell’s Redscout tapped Ashley Shaffer as CMO. Shaffer’s credentials include a stint running global brand strategy at Netflix.
Account wins, losses, and reviews
J.Crew’s new media AOR is PMG.
HP renewed its contract with Omnicom’s PHD to handle its global media account.
The Star Tribune, a Minneapolis-based newspaper, tapped Code and Theory as its digital AOR.
Speaking of Code and Theory, it also was named digital AOR for Volvo Trucks.
New divisions, offices, acquisitions, etc.
Dentsu laid off 60 people from its UK and Ireland arm, or around 2% of its workforce.
Speaking of the UK, Omnicom just acquired English post-production studio Coffee & TV. The agency’s colorist notably helped create that Jeremy Allen White Calvin Klein ad.
Publicis Health was ordered to pay $350 million for its work developing “predatory and deceptive marketing strategies” for Purdue Pharma’s OxyContin that contributed to the opioid epidemic, according to a statement from New York Attorney General Letitia James.
BuzzFeed and Black-owned media network Culture Genesis struck a deal in which the latter will sell ads against diverse media on BuzzFeed.
Mother formed a new agency targeting fan culture called Run Deep. According to the agency’s founders, it will include “fan-centric creative development, with representative storytelling...and a commitment to social progress.”
Ari Weiss, DDB’s former global chief creative officer, opened an independent shop, Quality Experience. The agency’s staff roster includes alums from McCann and Droga5.