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Ad Tech & Programmatic
‘It has been chaotic’: 4 months into Washington State’s digital ad tax, marketers are still adjusting
One Seattle-based agency told Marketing Brew that client budgets have dropped 10%.
Agencies
Brand Strategy
Double duty: How a filmmaking company made a Super Bowl ad while shooting a feature film
Panay Films took on a Backstreet Boys–led T-Mobile spot at the same time it filmed “Somedays,” starring Billy Bob Thornton, Ariana Greenblatt, and Pamela Anderson.
Coworking
Coworking with Shereen Ladha
She’s VP, head of strategy, North America, Sid Lee.
Brand Strategy
Strength over size: How Omnicom is pitching the holding company post-IPG acquisition
Execs for the “largest media organization in the world” emphasized in Las Vegas that the company had more to offer than sheer scale.
Brand Strategy
As Omnicom subsumes IPG, a new, stratified reality for Madison Avenue emerges
New priorities are remaking the advertising landscape, but “big is not necessarily better” for all agency clients.
Data & Tech
Total global ad revenue grew to $1.14 trillion in 2025: WPP Media
Streaming ad spend continues to grow considerably, while other channels, like search ad spend, are set to stagnate.
Brand Strategy
Our Third Place, a networking group, is courting women in media and advertising
Mediaplus North America and DAA have already bought memberships for employees.
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