Brand Strategy
‘Monitor and prepare mode’: Ad agencies are counseling brands through tariff uncertainty
“These times of dislocation actually create opportunities for brands to tailor their proposition,” one exec said.
Agencies
Agencies
Agencies are quietly backing away from DEI initiatives
Two major advertising holding companies scrubbed DEI language from their sites.
Agencies
Coworking with Audrey Melofchik
She’s global chief brand experience officer, VML.
Brand Strategy
Coworking with Dirk Poschenrieder
He’s managing director, Havas Life Düsseldorf.
Ad Tech & Programmatic
WPP bolsters AI tools with acquisition of InfoSum
As part of the acquisition, the agency will get its hands on additional privacy tech tools like clean rooms.
Brand Strategy
How Publicis Health Media is planning for pharma advertising disruptions
“We’re all planning for change,” Andrea Palmer, the CEO of Publicis Health Media, told Marketing Brew.
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