Agencies

Marketing Brew coworking series featuring Katy Kelley.
Brand Strategy

Coworking with Katy Kelley

She’s SVP, marketing and brand, Codeword.

Kelsey Sutton
Jenga tower made up of colors of the flags of Mexico, Canada, China, and America. Credit: Anna Kim
Brand Strategy

‘Monitor and prepare mode’: Ad agencies are counseling brands through tariff uncertainty

“These times of dislocation actually create opportunities for brands to tailor their proposition,” one exec said.

Jasmine Sheena
Graphic of a DEI sign being painted over
Agencies

Agencies are quietly backing away from DEI initiatives

Two major advertising holding companies scrubbed DEI language from their sites.

Jasmine Sheena
MKB Coworking series featuring Audrey Melofchik. (Credit: Audrey Melofchik)
Agencies

Coworking with Audrey Melofchik

She’s global chief brand experience officer, VML.

Kelsey Sutton
Marketing Brew coworking series featuring Dirk Poschenrieder. (Credit: Dirk Poschenrieder)
Brand Strategy

Coworking with Dirk Poschenrieder

He’s managing director, Havas Life Düsseldorf.

Kelsey Sutton
the WPP logo appears on a mobile phone
Ad Tech & Programmatic

WPP bolsters AI tools with acquisition of InfoSum

As part of the acquisition, the agency will get its hands on additional privacy tech tools like clean rooms.

Ryan Barwick

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