Jasmine Sheena is a reporter for Marketing Brew writing about ad tech, Big Tech, and streaming.
While there’s interest in dynamic ad insertion opportunities during the Women’s World Cup, there are high CPMs to grapple with, along with potential tech challenges, buyers say.
Marketers and agencies say they have had trouble turning off AI tools despite their best efforts, affecting the way their ads look on the platform.
Some brands may be slower to use affiliate tools than others.
At the Advertising Research Foundation’s AudiencexScience conference in March, execs talked collaboration and keeping up with AI tools.
The company is investing in “being able to show what’s working” amid a broader industry contraction, but some agencies are taking a second look.
Google and Shopify are among those who have recently rolled out shiny new agentic toys.
Comcast Advertising and DoubleVerify execs had a lot to say (and announce) on the topic.
It’s dubbed YouTube Creator Partnerships, and it’s designed to consolidate creator campaign management in one place.
The new features are aimed at “streaming, scrolling, shopping, and searching” behaviors, an exec said ahead of the company’s NewFronts presentation.
The feature is part of a broader push into vertical video aimed at boosting mobile app engagement.
