Jasmine Sheena is a reporter for Marketing Brew writing about ad tech, Big Tech, and streaming.
With a new slate of executives at the helm, the wearables company is focused on making deeper inroads in sports sponsorships as it looks to win over women consumers, CMO DJ van Hameren said.
The international expansion comes as OpenAI recorded 25% growth in daily ad revenue since the beginning of August, the brand’s business CMO said.
Companies, including OpenAI, are hiring for narrative roles focused on communicating internal AI safety work.
The investor is the corporate VC arm of American Express.
The AI company continues to build out its ads business.
Some brands are reporting increases in traffic and click-through rate as they use Google search best practices to inform early tests, but performance can be hard to measure.
As saturation rates grow in major metros, companies are focusing on Seattle, Philadelphia, Boston, and Detroit, according to data from Sensor Tower.
A report from the IAB and Guideline found that many marketers view interactive capabilities as crucial to investment in the channel.
Incrmntal and WorkMagic are two of the inaugural partners.
US DOOH ads are expected to grow at a 14.2% compound annual growth rate from 2025 to 2030, per the firm’s report.
