Data & Tech
OpenAI rolls out new visual ad format, measurement tools for ChatGPT ads
The new offerings were announced around Advertising Week.
Jasmine Sheena is a reporter for Marketing Brew writing about ad tech, Big Tech, and streaming.
Ad Tech & Programmatic
How media buyers are navigating higher ad prices on Meta
Some plan to buy during the “Q5” period rather than spend on holiday campaigns.
Brand Strategy
Experiences worth attending and creators as strategists: Takeaways from the Marketing Brew Summit
Execs from Oatly and Pinterest were among the marketers who took the stage.
Ad Tech & Programmatic
Agentic advertising trade group debuts board amid broader industry adoption
AgenticAdvertising.org board president Benjamin Masse said the organization is looking for agencies, brands, publishers, and tech companies to weigh in on the challenges and opportunities of agentic technology.
Ad Tech & Programmatic
How advertisers are adjusting to Meta’s ad creative diversification best practices
To get ads to rank highly, advertisers are getting guidance to switch up hooks, looks, and messaging.
Data & Tech
Global consumers are using AI, but it hasn’t yet translated to shopping: report
While shoppers are using AI tools, AI engines make up less than 3% of the purchase stage, VML found.
Ad Tech & Programmatic
Pinterest amps up performance tools, including a visual search product
“I’m proud to say that Pinterest is now a performance platform,” Bill Ready, Pinterest CEO, said at an advertising event this week.
Data & Tech
X and Samba team up to bring outcomes measurement offering to entertainment marketers
AMC and Fox have also expanded their outcomes measurement offerings this year as marketers look to track impact.
Ad Tech & Programmatic
Some companies are using ads to influence AI agents
Time magazine is advertising directly to agents while maintaining an “allow list” of agents that can access the publication’s site, COO Mark Howard told Marketing Brew.
Ad Tech & Programmatic
Google won’t have to sell off ad exchange in ad-tech monopoly case
Instead, according to a federal judge, the tech giant will be required to implement less severe behavioral remedies.