Ad Tech & Programmatic
Inside the push for content compensation in the AI era
As AI throws traditional monetization methods into chaos, some industry players are evaluating how creators, brands, and publishers could be compensated.
Jasmine Sheena is a reporter for Marketing Brew writing about ad tech, Big Tech, and streaming.
Ad Tech & Programmatic
Inside agency efforts to navigate the AEO platform landscape
Executives from VML and Omnicom shared what they are looking for in AEO tools as they evaluate them for clients.
Social & Influencers
Meta’s Muse is popular, but personal agents still face barriers to adoption
“We’re still in the ‘too soon to tell’ stage with respect to the question of how broadly and deeply agentic shopping will be adopted,” Eric Schmitt, Gartner VP analyst, said.
Brand Strategy
For retailers who use Flock cameras, brand reputation may be at risk
Retailers like Ulta Beauty and Lowe’s are facing backlash for their use of the technology amid sustained concern around how the cameras are used to surveil.
Data & Tech
Why is an AI brand focusing on film festivals?
Wonder Studios has activated around the Tribeca Festival and the Toronto International Film Festival as it looks to win over a wary industry.
Ad Tech & Programmatic
Ad spend on data center messaging surges ahead of midterms
Spending on ads discussing widely unpopular data centers increased 61% in September, according to Sensor Tower, and messages are even coming to non-political advertising.
Data & Tech
OpenAI rolls out new visual ad format, measurement tools for ChatGPT ads
The new offerings were announced around Advertising Week.
Ad Tech & Programmatic
How media buyers are navigating higher ad prices on Meta
Some plan to buy during the “Q5” period rather than spend on holiday campaigns.
Brand Strategy
Experiences worth attending and creators as strategists: Takeaways from the Marketing Brew Summit
Execs from Oatly and Pinterest were among the marketers who took the stage.
Ad Tech & Programmatic
Agentic advertising trade group debuts board amid broader industry adoption
AgenticAdvertising.org board president Benjamin Masse said the organization is looking for agencies, brands, publishers, and tech companies to weigh in on the challenges and opportunities of agentic technology.