Jasmine Sheena

Reporter, Marketing Brew

To kick off the year, tech giants, agencies, and media conglomerates touted tools supporting shopping, media buying, and ad placement.

A fight over the use of an agentic AI tool that bypasses recommendations and promotions could have big implications for ad-supported shopping sites.

At its annual Global Tech & Data Showcase at CES, company execs provided a roadmap to some of the company’s big priorities and ad innovations.

Ahead of “Legendary February” with the Winter Games, the Super Bowl, and NBA All-Star Weekend, the network is pulling out all the stops.

Consolidation, strengthened data chops, and an influx of creators could reshape the industry.

Marketers are evaluating how they show up in consumers’ AI tools as they focus on upskilling their teams to better utilize the tech.

CMOs from brands like Chipotle, American Eagle, and State Farm weigh in on what they think their biggest hurdles will be in 2026.

From cultural alignment to improved brand experience, marketers told us what’s going to be important for them in the New Year.

“Not every meme, sound, or platform deserves a brand’s attention,” one CMO told us.

There’s power in “recognizing and rewarding your everyday customers,” one marketer said.