While midterms and sports tentpoles will lead to increased ad investment, 9 in 10 buyers were concerned about tariffs’ effects on ad spend, the trade group’s outlook survey found.
One Seattle-based agency told Marketing Brew that client budgets have dropped 10%.
Viewership peaked at 137.8 million viewers, becoming the “highest peak viewership in US TV history,” per NBC.
The Oakley Meta wearables collection is highlighted in a spot with cameos from athletes like retired NFL star Marshawn Lynch.
At a conference, execs from Perion and Magnite weighed in on how AI in search is transforming the internet.
As the company spends billions on capex, ads will remain “the most important driver of growth,” CEO Mark Zuckerberg said.
Execs reassured investors and analysts that it’s not moving away from theatrical releases if the deal, which it views as a “strategic accelerant,” goes through.
To kick off the year, tech giants, agencies, and media conglomerates touted tools supporting shopping, media buying, and ad placement.
A fight over the use of an agentic AI tool that bypasses recommendations and promotions could have big implications for ad-supported shopping sites.
At its annual Global Tech & Data Showcase at CES, company execs provided a roadmap to some of the company’s big priorities and ad innovations.
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