TV & Streaming
NewFronts leaned into CTV performance offerings this year
Comcast Advertising and DoubleVerify execs had a lot to say (and announce) on the topic.
Jasmine Sheena is a reporter for Marketing Brew writing about ad tech, Big Tech, and streaming.
TV & Streaming
YouTube touts Gemini-infused creator tools suite at NewFronts
It’s dubbed YouTube Creator Partnerships, and it’s designed to consolidate creator campaign management in one place.
Ad Tech & Programmatic
Google soups up DV360 with more YouTube buying options, Gemini integrations
The new features are aimed at “streaming, scrolling, shopping, and searching” behaviors, an exec said ahead of the company’s NewFronts presentation.
TV & Streaming
An AI avatar of Andy Cohen will start name-dropping brands on Peacock this summer
The feature is part of a broader push into vertical video aimed at boosting mobile app engagement.
TV & Streaming
Heading into upfronts, the accreditation of a major TV measurement product remains in limbo
After months of delays, a decision on Nielsen’s Big Data + Panel offering still hasn’t been reached, and the Media Rating Council indicated further time is needed.
Brand Strategy
How marketers are using AI beyond buzzwords
Marketers and agency execs shared how they are leveraging the tech at Marketing Brew’s recent event, “The Art & Science of AI in Marketing.”
Data & Tech
Breaking down how to be ‘better safe than sorry’ with agentic AI in marketing
There are a number of tools at agencies’ disposal, and “there’s still a mix of enthusiasm and fear about what that might mean” for the industry, one expert said.
TV & Streaming
Paramount set to acquire WBD after Netflix pulls out
The deal, pending regulatory approval, would create an advertising behemoth.
Data & Tech
Around half of consumers don’t mind AI-made ads: report
But AI-generated music is another story.
Data & Tech
Cyclical events to boost 2026 ad spend, but recession, tariff concerns remain: IAB
While midterms and sports tentpoles will lead to increased ad investment, 9 in 10 buyers were concerned about tariffs’ effects on ad spend, the trade group’s outlook survey found.