Brand Strategy
How marketers are using AI beyond buzzwords
Marketers and agency execs shared how they are leveraging the tech at Marketing Brew’s recent event, “The Art & Science of AI in Marketing.”
Jasmine Sheena is a reporter for Marketing Brew writing about ad tech, Big Tech, and streaming.
Data & Tech
Breaking down how to be ‘better safe than sorry’ with agentic AI in marketing
There are a number of tools at agencies’ disposal, and “there’s still a mix of enthusiasm and fear about what that might mean” for the industry, one expert said.
TV & Streaming
Paramount set to acquire WBD after Netflix pulls out
The deal, pending regulatory approval, would create an advertising behemoth.
Data & Tech
Around half of consumers don’t mind AI-made ads: report
But AI-generated music is another story.
Data & Tech
Cyclical events to boost 2026 ad spend, but recession, tariff concerns remain: IAB
While midterms and sports tentpoles will lead to increased ad investment, 9 in 10 buyers were concerned about tariffs’ effects on ad spend, the trade group’s outlook survey found.
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Ad Tech & Programmatic
‘It has been chaotic’: 4 months into Washington State’s digital ad tax, marketers are still adjusting
One Seattle-based agency told Marketing Brew that client budgets have dropped 10%.
TV & Streaming
Super Bowl 2026 brings in 125 million viewers, down slightly from last year
Viewership peaked at 137.8 million viewers, becoming the “highest peak viewership in US TV history,” per NBC.
Data & Tech
Meta heads to the Super Bowl to tout its smart glasses—again
The Oakley Meta wearables collection is highlighted in a spot with cameos from athletes like retired NFL star Marshawn Lynch.
Ad Tech & Programmatic
Some ad-tech companies are pivoting amid open web ‘contraction’
At a conference, execs from Perion and Magnite weighed in on how AI in search is transforming the internet.
Ad Tech & Programmatic
Meta’s ad revenue climbs amid immense AI push
As the company spends billions on capex, ads will remain “the most important driver of growth,” CEO Mark Zuckerberg said.