Ad Tech & Programmatic
OpenAI lays out ad-credit policies
The AI company continues to build out its ads business.
Jasmine Sheena is a reporter for Marketing Brew writing about ad tech, Big Tech, and streaming.
Brand Strategy
Advertisers testing ChatGPT are eager for more campaign control and measurement tools
Some brands are reporting increases in traffic and click-through rate as they use Google search best practices to inform early tests, but performance can be hard to measure.
Brand Strategy
ChatGPT, Gemini, and Claude are expanding their advertising focus into smaller markets
As saturation rates grow in major metros, companies are focusing on Seattle, Philadelphia, Boston, and Detroit, according to data from Sensor Tower.
TV & Streaming
2 in 5 ad buyers say CTV is limited by a lack of interactive capabilities: report
A report from the IAB and Guideline found that many marketers view interactive capabilities as crucial to investment in the channel.
TV & Streaming
TvScientific by Pinterest rolls out Certified Measurement Partner Program as part of measurement push
Incrmntal and WorkMagic are two of the inaugural partners.
Ad Tech & Programmatic
DOOH ads lead a ‘critical internal structural shift’ in US OOH market: PwC
US DOOH ads are expected to grow at a 14.2% compound annual growth rate from 2025 to 2030, per the firm’s report.
Cannes
Comscore and Amazon DSP are teaming up as Amazon’s CTV ambitions grow
Audience segments from Comscore’s programmatic targeting tool will be available across Amazon DSP, the companies announced at Cannes Lions.
Ad Tech & Programmatic
Bots are taking over the internet. What’s a brand to do?
While some brands are more proactive than others, agencies that represent brands in sensitive categories are monitoring against “bad” bots and looking to leverage more useful ones.
Cannes
At Cannes Lions this year, marketers expect AI conversations to go from theoretical to practical
After years of hype, executives say they’re expecting measured, “pragmatic” conversations about the tech and its wide-ranging effects.
Ad Tech & Programmatic
Advertisers have spent $1.3 billion on digital ads touting AI: report
The health and wellness vertical alone saw a 165% increase in AI-related ad investment through May compared to last year, according to Sensor Tower.