Jasmine Sheena is a reporter for Marketing Brew writing about ad tech, Big Tech, and streaming.
Some brands are reporting increases in traffic and click-through rate as they use Google search best practices to inform early tests, but performance can be hard to measure.
As saturation rates grow in major metros, companies are focusing on Seattle, Philadelphia, Boston, and Detroit, according to data from Sensor Tower.
A report from the IAB and Guideline found that many marketers view interactive capabilities as crucial to investment in the channel.
Incrmntal and WorkMagic are two of the inaugural partners.
US DOOH ads are expected to grow at a 14.2% compound annual growth rate from 2025 to 2030, per the firm’s report.
Audience segments from Comscore’s programmatic targeting tool will be available across Amazon DSP, the companies announced at Cannes Lions.
While some brands are more proactive than others, agencies that represent brands in sensitive categories are monitoring against “bad” bots and looking to leverage more useful ones.
After years of hype, executives say they’re expecting measured, “pragmatic” conversations about the tech and its wide-ranging effects.
The health and wellness vertical alone saw a 165% increase in AI-related ad investment through May compared to last year, according to Sensor Tower.
As the company allows more financial services brands into its ads pilot, marketers are “curious with a big dose of caution,” one said.
