Jasmine Sheena is a reporter for Marketing Brew writing about ad tech, Big Tech, and streaming.
“We’re still in the ‘too soon to tell’ stage with respect to the question of how broadly and deeply agentic shopping will be adopted,” Eric Schmitt, Gartner VP analyst, said.
Retailers like Ulta Beauty and Lowe’s are facing backlash for their use of the technology amid sustained concern around how the cameras are used to surveil.
Wonder Studios has activated around the Tribeca Festival and the Toronto International Film Festival as it looks to win over a wary industry.
Spending on ads discussing widely unpopular data centers increased 61% in September, according to Sensor Tower, and messages are even coming to non-political advertising.
The new offerings were announced around Advertising Week.
Some plan to buy during the “Q5” period rather than spend on holiday campaigns.
Execs from Oatly and Pinterest were among the marketers who took the stage.
AgenticAdvertising.org board president Benjamin Masse said the organization is looking for agencies, brands, publishers, and tech companies to weigh in on the challenges and opportunities of agentic technology.
To get ads to rank highly, advertisers are getting guidance to switch up hooks, looks, and messaging.
While shoppers are using AI tools, AI engines make up less than 3% of the purchase stage, VML found.
