Data & Tech
How optimizing for AI answers is taking over marketing, and other takeaways from AirOps’s Next conference
Executives from Anthropic, Ramp, and more discussed AI ranking strategies and what they’re looking for in marketing candidates.
Jasmine Sheena is a reporter for Marketing Brew writing about ad tech, Big Tech, and streaming.
Data & Tech
How brands and agencies are grappling with rising enterprise AI costs
Many enterprise AI providers have started billing clients based on usage, creating ripple effects.
Data & Tech
Google announces new AI Mode ad formats and agentic commerce tools at Google Marketing Live
Google Meridian is also integrating into Google Analytics 360.
Ad Tech & Programmatic
OpenAI is allowing financial services brands into the ChatGPT ads pilot
Marketing Brew viewed ads from Robinhood and BestMoney on the platform.
Data & Tech
Shopify is pushing forward with agents and AI
Only “about a dozen” Shopify merchants were using agentic commerce tech, Harley Finkelstein, president of Shopify, said in March.
Brand Strategy
YouTube’s SVOD business is helping fuel the platform’s domination of TV, too
Subscription revenue makes up a third of the company’s total revenue, CEO Neal Mohan recently shared, and there are advertising opportunities stemming from that growth.
Upfronts
The best jokes from this year’s upfronts
Seth Meyers, Jimmy Kimmel, and other comedians at the week’s presentations didn’t hold back.
Upfronts
The highs and lows from this year’s upfronts
Musical guests and jokes from late-night hosts kept things fun, but not every moment was a winning one.
Social & Influencers
Managing platforms, filming fandom, and approaching AI with care: Takeaways from our creator marketing event
Execs from ESPN, Cava, and more shared how they are navigating the creator economy.
Ad Tech & Programmatic
OpenAI is looking to grow its international marketing exec lineup
The company is hiring creative and partnerships roles as well as consumer and social marketing leads, according to its jobs board.