Ad Tech & Programmatic
How IAB Sweden expelled Meta—and why it might not happen in other chapters anytime soon
The decision “puts a lot of pressure” on other IAB chapters, one expert said, but few appear to be taking similar steps.
Jasmine Sheena is a reporter for Marketing Brew writing about ad tech, Big Tech, and streaming.
Brand Strategy
Inside legal AI startup Legora’s celebrity and sports partnerships playbook
The company has partnered with Jude Law and Aaron Judge and is focusing its marketing in law industry hubs like New York and London to help it stand apart.
TV & Streaming
AI brands are pumping ad dollars into linear TV
Companies like OpenAI and Anthropic are on pace to surpass 2025 spending as consumer sentiment shifts.
Data & Tech
Google rolls out new tools to automate even more of the marketing process
The tech giant is unveiling new capabilities within AI Max, including automatic brief writing, shopping ad formats, and unified travel campaigns.
Ad Tech & Programmatic
OpenAI’s ads pilot is getting more accessible to some advertisers
The pilot’s minimum spend and CPMs are coming down over the course of an extended pilot period.
Brand Strategy
How Adobe is building AI and agentic tools for brands—while keeping an eye on actual adoption
Traffic to US retail websites stemming from AI increased 393% year over year in the first three months of 2026, according to the company.
Social & Influencers
Ad spend on YouTube, Google Search, Amazon Sponsored Products is growing: report
A number of platforms, excluding Facebook, notched double-digit growth in Q1 2026.
TV & Streaming
Advertisers are optimistic about Netflix’s dynamic ad options
While there’s interest in dynamic ad insertion opportunities during the Women’s World Cup, there are high CPMs to grapple with, along with potential tech challenges, buyers say.
Social & Influencers
Meta’s AI push has made its way into ad creative. Not all marketers are happy about it
Marketers and agencies say they have had trouble turning off AI tools despite their best efforts, affecting the way their ads look on the platform.
Social & Influencers
How advertisers are thinking about Meta’s affiliate tool rollout
Some brands may be slower to use affiliate tools than others.