Cannes
At Cannes Lions this year, marketers expect AI conversations to go from theoretical to practical
After years of hype, executives say they’re expecting measured, “pragmatic” conversations about the tech and its wide-ranging effects.
Jasmine Sheena is a reporter for Marketing Brew writing about ad tech, Big Tech, and streaming.
Ad Tech & Programmatic
Advertisers have spent $1.3 billion on digital ads touting AI: report
The health and wellness vertical alone saw a 165% increase in AI-related ad investment through May compared to last year, according to Sensor Tower.
Ad Tech & Programmatic
ChatGPT is making room for ads from regulated verticals—but marketers aren’t ready to jump in at scale
As the company allows more financial services brands into its ads pilot, marketers are “curious with a big dose of caution,” one said.
TV & Streaming
Base44 is one of the most-viewed brands on YouTube. Here’s a look at its ad strategy
We chatted with Omer Shai, CMO of parent company Wix, about how the vibe-coding platform is looking to win over users in a crowded category.
Data & Tech
How optimizing for AI answers is taking over marketing, and other takeaways from AirOps’s Next conference
Executives from Anthropic, Ramp, and more discussed AI ranking strategies and what they’re looking for in marketing candidates.
Data & Tech
How brands and agencies are grappling with rising enterprise AI costs
Many enterprise AI providers have started billing clients based on usage, creating ripple effects.
Data & Tech
Google announces new AI Mode ad formats and agentic commerce tools at Google Marketing Live
Google Meridian is also integrating into Google Analytics 360.
Ad Tech & Programmatic
OpenAI is allowing financial services brands into the ChatGPT ads pilot
Marketing Brew viewed ads from Robinhood and BestMoney on the platform.
Data & Tech
Shopify is pushing forward with agents and AI
Only “about a dozen” Shopify merchants were using agentic commerce tech, Harley Finkelstein, president of Shopify, said in March.
Brand Strategy
YouTube’s SVOD business is helping fuel the platform’s domination of TV, too
Subscription revenue makes up a third of the company’s total revenue, CEO Neal Mohan recently shared, and there are advertising opportunities stemming from that growth.