Data & Tech
Google announces new AI Mode ad formats and agentic commerce tools at Google Marketing Live
Google Meridian is also integrating into Google Analytics 360.
Jasmine Sheena is a reporter for Marketing Brew writing about ad tech, Big Tech, and streaming.
Ad Tech & Programmatic
OpenAI is allowing financial services brands into the ChatGPT ads pilot
Marketing Brew viewed ads from Robinhood and BestMoney on the platform.
Data & Tech
Shopify is pushing forward with agents and AI
Only “about a dozen” Shopify merchants were using agentic commerce tech, Harley Finkelstein, president of Shopify, said in March.
Brand Strategy
YouTube’s SVOD business is helping fuel the platform’s domination of TV, too
Subscription revenue makes up a third of the company’s total revenue, CEO Neal Mohan recently shared, and there are advertising opportunities stemming from that growth.
Upfronts
The best jokes from this year’s upfronts
Seth Meyers, Jimmy Kimmel, and other comedians at the week’s presentations didn’t hold back.
Upfronts
The highs and lows from this year’s upfronts
Musical guests and jokes from late-night hosts kept things fun, but not every moment was a winning one.
Social & Influencers
Managing platforms, filming fandom, and approaching AI with care: Takeaways from our creator marketing event
Execs from ESPN, Cava, and more shared how they are navigating the creator economy.
Ad Tech & Programmatic
OpenAI is looking to grow its international marketing exec lineup
The company is hiring creative and partnerships roles as well as consumer and social marketing leads, according to its jobs board.
TV & Streaming
Amazon’s Interactive Video Ads are getting personal(ized)
A dynamic ad feature, announced ahead of Upfronts, is designed to adjust ad copy based on data signals.
Ad Tech & Programmatic
How IAB Sweden expelled Meta—and why it might not happen in other chapters anytime soon
The decision “puts a lot of pressure” on other IAB chapters, one expert said, but few appear to be taking similar steps.