TV & Streaming
Ready or not, AI-generated ads have come to CTV
Comcast, Mntn, and other companies are building out tools that aim to make CTV advertising easier and faster.
Data & Tech
How brands are aiming to build ‘algorithmic trust’ ahead of an AI agent-powered Black Friday
Brand marketers are focused on “speaking the language of algorithms” and widening shopping windows to ensure products are easy for agentic tools to recommend to shoppers.
TV & Streaming
ESPN plans more NBA, NFL alt casts as it looks for more ways to innovate sports viewing
Newer technology like VR allows for rightsholders to “completely reimagine” storytelling, an exec said at a conference.
Ad Tech & Programmatic
Google rolls out new AI agents as it looks to further automate its ad platforms
The tools, Ads Advisor and Analytics Advisor, are expected to roll out to English-language accounts in the coming weeks.
Data & Tech
Meta has reportedly been raking in billions from scammy ads
According to Reuters, Meta projected it would make about 10% of its overall annual revenue from ads for scams and banned goods in 2024.
Ad Tech & Programmatic
Ad-tech companies are looking to standardize agentic AI media buying
Big players are looking to create an open industry standard, but wrinkles still need to be ironed out.
TV & Streaming
Nearly half of Netflix viewing is occurring on its ad-supported tier: Comscore
The measurement company’s annual State of Streaming report tracked industrywide ad-tier growth and continued FAST channel adoption.
TV & Streaming
Netflix reports ‘best ad-sales quarter ever’ despite earnings miss
While acknowledging M&A opportunities, co-CEO Ted Sarandos said the company is “predominantly focused on growing organically.”
Brand Strategy
Why The Onion brand is ‘made for right now’
At Advertising Week, the satirical publication’s executive editor and CMO talked about the media brand’s evolution.
TV & Streaming
As FCC considers loosening media ownership rules, one commissioner points to Jimmy Kimmel suspension as cause for concern
Commissioner Anna M. Gomez emphasized the danger of “unfettered media consolidation” as the agency voted to seek public comment on media ownership limits.