Ad Tech & Programmatic
Some companies are using ads to influence AI agents
Time magazine is advertising directly to agents while maintaining an “allow list” of agents that can access the publication’s site, COO Mark Howard told Marketing Brew.
Jasmine Sheena is a reporter for Marketing Brew writing about ad tech, Big Tech, and streaming.
Ad Tech & Programmatic
Google won’t have to sell off ad exchange in ad-tech monopoly case
Instead, according to a federal judge, the tech giant will be required to implement less severe behavioral remedies.
Ad Tech & Programmatic
OpenAI looks to streamline ChatGPT ad campaign creation with redesigned onboarding experienc
The retooled interface is part of an aggressive push from the company to get advertisers spending on the platform.
Brand Strategy
Inside the marketing powering Whoop’s ‘pivotal’ next act
With a new slate of executives at the helm, the wearables company is focused on making deeper inroads in sports sponsorships as it looks to win over women consumers, CMO DJ van Hameren said.
Data & Tech
ChatGPT Ads to roll out in 31 new markets as OpenAI heads toward IPO
The international expansion comes as OpenAI recorded 25% growth in daily ad revenue since the beginning of August, the brand’s business CMO said.
Ad Tech & Programmatic
AI brands are hiring to reshape narratives around safety
Companies, including OpenAI, are hiring for narrative roles focused on communicating internal AI safety work.
Data & Tech
Marketing startup Pie attracts latest investor: AmEx Ventures
The investor is the corporate VC arm of American Express.
Ad Tech & Programmatic
OpenAI lays out ad-credit policies
The AI company continues to build out its ads business.
Brand Strategy
Advertisers testing ChatGPT are eager for more campaign control and measurement tools
Some brands are reporting increases in traffic and click-through rate as they use Google search best practices to inform early tests, but performance can be hard to measure.
Brand Strategy
ChatGPT, Gemini, and Claude are expanding their advertising focus into smaller markets
As saturation rates grow in major metros, companies are focusing on Seattle, Philadelphia, Boston, and Detroit, according to data from Sensor Tower.