Ad Tech & Programmatic
OpenAI’s ads pilot is getting more accessible to some advertisers
The pilot’s minimum spend and CPMs are coming down over the course of an extended pilot period.
Jasmine Sheena is a reporter for Marketing Brew writing about ad tech, Big Tech, and streaming.
Ad Tech & Programmatic
How Adobe is building AI and agentic tools for brands—while keeping an eye on actual adoption
Traffic to US retail websites stemming from AI increased 393% year over year in the first three months of 2026, according to the company.
Ad Tech & Programmatic
Ad spend on YouTube, Google Search, Amazon Sponsored Products is growing: report
A number of platforms, excluding Facebook, notched double-digit growth in Q1 2026.
TV & Streaming
Advertisers are optimistic about Netflix’s dynamic ad options
While there’s interest in dynamic ad insertion opportunities during the Women’s World Cup, there are high CPMs to grapple with, along with potential tech challenges, buyers say.
Ad Tech & Programmatic
Meta’s AI push has made its way into ad creative. Not all marketers are happy about it
Marketers and agencies say they have had trouble turning off AI tools despite their best efforts, affecting the way their ads look on the platform.
Social & Influencers
How advertisers are thinking about Meta’s affiliate tool rollout
Some brands may be slower to use affiliate tools than others.
Ad Tech & Programmatic
‘Don’t trust those models’: How marketers are thinking about the next era of transparency
At the Advertising Research Foundation’s AudiencexScience conference in March, execs talked collaboration and keeping up with AI tools.
Ad Tech & Programmatic
Can the Trade Desk remain ‘king’ of the open web?
The company is investing in “being able to show what’s working” amid a broader industry contraction, but some agencies are taking a second look.
Data & Tech
Tech companies are churning out agentic AI tools, but agencies are still scratching their heads
Google and Shopify are among those who have recently rolled out shiny new agentic toys.
TV & Streaming
NewFronts leaned into CTV performance offerings this year
Comcast Advertising and DoubleVerify execs had a lot to say (and announce) on the topic.