Data & Tech
Meta heads to the Super Bowl to tout its smart glasses—again
The Oakley Meta wearables collection is highlighted in a spot with cameos from athletes like retired NFL star Marshawn Lynch.
Ad Tech & Programmatic
Some ad-tech companies are pivoting amid open web ‘contraction’
At a conference, execs from Perion and Magnite weighed in on how AI in search is transforming the internet.
Ad Tech & Programmatic
Meta’s ad revenue climbs amid immense AI push
As the company spends billions on capex, ads will remain “the most important driver of growth,” CEO Mark Zuckerberg said.
TV & Streaming
Netflix crosses 325 million paid subscribers as it closes in on Warner Bros.
Execs reassured investors and analysts that it’s not moving away from theatrical releases if the deal, which it views as a “strategic accelerant,” goes through.
Ad Tech & Programmatic
The biggest agentic AI announcements from CES and NRF
To kick off the year, tech giants, agencies, and media conglomerates touted tools supporting shopping, media buying, and ad placement.
Ad Tech & Programmatic
What the Perplexity-Amazon lawsuit could mean for digital advertising
A fight over the use of an agentic AI tool that bypasses recommendations and promotions could have big implications for ad-supported shopping sites.
TV & Streaming
Disney details vertical video efforts and AI-aided media planning for 2026
At its annual Global Tech & Data Showcase at CES, company execs provided a roadmap to some of the company’s big priorities and ad innovations.
TV & Streaming
Games, AI recommendations, and multicams: NBCU’s plans to boost engagement ahead of a sports-packed winter
Ahead of “Legendary February” with the Winter Games, the Super Bowl, and NBA All-Star Weekend, the network is pulling out all the stops.
TV & Streaming
What’s ahead for streaming in 2026? Here’s what experts are saying
Consolidation, strengthened data chops, and an influx of creators could reshape the industry.
Data & Tech
How CMOs are thinking about AI in 2026
Marketers are evaluating how they show up in consumers’ AI tools as they focus on upskilling their teams to better utilize the tech.