TV & Streaming
An AI avatar of Andy Cohen will start name-dropping brands on Peacock this summer
The feature is part of a broader push into vertical video aimed at boosting mobile app engagement.
Jasmine Sheena is a reporter for Marketing Brew writing about ad tech, Big Tech, and streaming.
TV & Streaming
Heading into upfronts, the accreditation of a major TV measurement product remains in limbo
After months of delays, a decision on Nielsen’s Big Data + Panel offering still hasn’t been reached, and the Media Rating Council indicated further time is needed.
Brand Strategy
How marketers are using AI beyond buzzwords
Marketers and agency execs shared how they are leveraging the tech at Marketing Brew’s recent event, “The Art & Science of AI in Marketing.”
Data & Tech
Breaking down how to be ‘better safe than sorry’ with agentic AI in marketing
There are a number of tools at agencies’ disposal, and “there’s still a mix of enthusiasm and fear about what that might mean” for the industry, one expert said.
TV & Streaming
Paramount set to acquire WBD after Netflix pulls out
The deal, pending regulatory approval, would create an advertising behemoth.
Data & Tech
Around half of consumers don’t mind AI-made ads: report
But AI-generated music is another story.
Data & Tech
Cyclical events to boost 2026 ad spend, but recession, tariff concerns remain: IAB
While midterms and sports tentpoles will lead to increased ad investment, 9 in 10 buyers were concerned about tariffs’ effects on ad spend, the trade group’s outlook survey found.
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Ad Tech & Programmatic
‘It has been chaotic’: 4 months into Washington State’s digital ad tax, marketers are still adjusting
One Seattle-based agency told Marketing Brew that client budgets have dropped 10%.
TV & Streaming
Super Bowl 2026 brings in 125 million viewers, down slightly from last year
Viewership peaked at 137.8 million viewers, becoming the “highest peak viewership in US TV history,” per NBC.
Data & Tech
Meta heads to the Super Bowl to tout its smart glasses—again
The Oakley Meta wearables collection is highlighted in a spot with cameos from athletes like retired NFL star Marshawn Lynch.