TV & Streaming
Disney says it’s committed to linear TV amid declines in ad revenue at A+E
While other media giants prepare to spin off their cable channels, Disney execs have signaled that the House of Mouse plans to stay in the linear biz.
Ad Market Trends
Get the pulse on Ad Market Trends in the streaming era. From measurement to ad tech, stay updated on Ad Market Trends trends with Marketing Brew’s expert cov...
TV & Streaming
US internet ad market climbs to $258.6 billion: PwC
Social, retail media, and connected TV are fueling continued growth.
TV & Streaming
Are movies so back?
A strong Memorial Day Weekend box office has analysts and marketers hoping for pre-pandemic levels of movie magic.
TV & Streaming
Peacock counts 41 million subscribers but execs warn that ‘challenges may be approaching’
The streamer, which grew its subs by 5 million in the quarter, is planning to tout its fall NBA games during its upfronts pitch to advertisers.
TV & Streaming
Roku will stop reporting streaming households, following Netflix
But the connected TV company will stop reporting streaming households beginning in 2025.
TV & Streaming
Streamers are building out their global businesses, and advertising isn’t far behind
Agency execs expect global footprints to influence some upfronts conversations.
TV & Streaming
‘Oppenheimer,’ sports content boost Peacock viewership
The streamer reported 34 million paid subscribers in its most recent quarter.
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