Brand Strategy
Inside CAA’s media and entertainment partnerships department
The agency is aiming to get brands involved in creative projects from the beginning.
Brand-Agency Relationships
Stay updated on brand-agency relationships with Marketing Brew. We deliver the latest news, strategic analysis, and expert insights on the trends defining the future of marketing.
Brand Strategy
Mood Board: How a cold DM led to Realtor.com’s latest campaign
Majority, the Atlanta–based agency co-founded by Shaquille O’Neal, had the perfect idea (and celeb) for the campaign—it just needed to get the brand’s attention first.
Brand Strategy
Why are so many companies shopping for new agencies?
Some of it is business as usual, but pandemic side-effects could be playing a role.
Brand Strategy
Whole Food and Headspace Have an Unorthodox New Partnership
Whole Foods announced a new partnership with the wellness and meditation app Headspace
Brand Strategy
Sesame Street's DoorDash, General Mills Partnerships Highlight Power of Cultural Cornerstone
Why everyone’s partnering with Elmo.
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