Brand Strategy
Inside Hint’s satirical, sexed-up campaign to make consumers crave water
In addition to a campaign playing on sex-sells marketing tropes, the brand created an OnlyFans page.
Brand Differentiation
Stay updated on brand differentiation with Marketing Brew. We deliver the latest news, strategic analysis, and expert insights on the trends defining the future of marketing.
Brand Strategy
Want your brand to stand out? Consider breaking a world record
Brands are working with Guinness World Records to turn marketing into historic events.
Brand Strategy
Why David Protein isn’t afraid to defy category norms
From selling cod fillets to sending vibrators to creators, the marketing team behind David is aiming to prove it’s not like other protein bars.
Brand Strategy
About that AI Bowl: Reception of AI ads ‘sharply negative’ as brand beefs, misinformation brewed
Meanwhile, a viral Alexander Skarsgård video was rumored to be for AI hardware, and while the video is real, OpenAI said it wasn’t made by them.
Brand Strategy
Coworking with Rebekah Pagis
She’s president, North America, at Design Bridge and Partners.
Brand Strategy
Why Columbia leaned into Mother Nature danger to reintroduce the brand
The brand took inspiration from ads from the ’80s and ’90s where zany stunts proved product durability.
Brand Strategy
Coworking with Jeaneen Andrews-Feldman
She’s CMO, Simpli.fi.
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