Brand Strategy
Want your brand to stand out? Consider breaking a world record
Brands are working with Guinness World Records to turn marketing into historic events.
Brand Differentiation
Build a stronger brand with insights on Brand Differentiation. Explore how leading companies leverage Brand Differentiation for better positioning and consum...
Brand Strategy
Why David Protein isn’t afraid to defy category norms
From selling cod fillets to sending vibrators to creators, the marketing team behind David is aiming to prove it’s not like other protein bars.
Brand Strategy
About that AI Bowl: Reception of AI ads ‘sharply negative’ as brand beefs, misinformation brewed
Meanwhile, a viral Alexander Skarsgård video was rumored to be for AI hardware, and while the video is real, OpenAI said it wasn’t made by them.
Brand Strategy
Coworking with Rebekah Pagis
She’s president, North America, at Design Bridge and Partners.
Brand Strategy
Why Columbia leaned into Mother Nature danger to reintroduce the brand
The brand took inspiration from ads from the ’80s and ’90s where zany stunts proved product durability.
Brand Strategy
Coworking with Jeaneen Andrews-Feldman
She’s CMO, Simpli.fi.
Brand Strategy
Quirky is in, stuffy is out: Why some ad agencies are choosing unconventional names
Party Land, Ice Cream Social, Flower Shop, and Quality Meats aren’t retailers; they’re ad agencies founded by expats from major marketing shops.
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