Brand Strategy
Why T-Mobile is going all-in on customer rewards
As some brands pull back on freebies for customers, the telco—which is celebrating 10 years of its T-Mobile Tuesday discount program—is leaning in even further.
Brand Loyalty
Get the essential updates and strategic advice on brand loyalty. From platform changes to consumer behavior shifts, we provide the context behind the headlines.
On-Demand Webinar
Winning the Game of Attention: The Fan Engagement Playbook
In today’s attention economy, the strongest brands focus on building loyal fanbases instead of just selling products. Join Marketing Brew and WIT to learn how marketers turn audiences into passionate advocates through emotional connection, authentic engagement, and smarter data use.
Brand Strategy
Price beats brand loyalty with back-to-school shoppers, report says
Deloitte study finds 67% of parents will buy a different brand if their fave brand was expensive.
Brand Strategy
What the Ketchup Shortage Tells Us about Brand Loyalty
Want fries with that? Better bring ’em home.
Brand Strategy
Consumers Stay Loyal to New Brands Purchased During Panic Buying
Has the new brand of paper towels you snagged from a barren grocery store shelf in March become a mainstay in your kitchen? You’re not alone.
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