Brand Storytelling (Strategy)

The Marketing Brew Weekly podcast hosts looking scared with "Scary good marketing" text above their heads

The horror movie marketing hall of fame

Films like ‘The Blair Witch Project,’ ‘Smile,’ and ‘Obsession’ built buzz on a budget—and offer lessons for every marketer.

Marketing Brew

Brand Strategy

Coworking with Satoru Wakeshima

He’s a partner at CBX.

Kelsey Sutton

The logos for Merrell and the Sundance Institute set against a blurry gradient of green, orange, and blue.

Brand Strategy

Merrell looks to expand global platform with Sundance Collab partnership

The footwear brand is bringing six filmmakers’ interpretations of its platform, “It Starts Outside,” to the 2027 film festival in an effort to build out its content ecosystem.

Jennimai Nguyen

Still images from recent campaigns for Denny's, Johnston & Murphy, and JCPenney are featured in a collage.

Brand Storytelling (Strategy)

For some ad campaigns, brands are borrowing from classic TV

Brands like Denny’s and JCPenney are making odes to sitcoms and reality television in an effort to tap into nostalgia and get consumers who “hate” ads to pay attention.

Kristina Monllos

Brand Strategy

Coworking with Bryant Kohler

He’s managing director, partner, Conscious Minds.

Kelsey Sutton

Two still images of actors Dakota Johnson and Ellen Burstyn as Marilyn Monroe in Maggie Gyllanhaal's new film.

Brand Strategy

Inside Genesis Motor America’s brand film about Marilyn Monroe

Directed by Maggie Gyllenhaal and starring Dakota Johnson and Ellen Burstyn, ‘Flesh Impact’ is set to premiere at the Venice Film Festival this September.

Kristina Monllos

A split graphic of a figure dressed in white dancing in front of a blue sky with clouds

Brand Strategy

Why Pantone sees color reflecting pushback on tech

Pantone exec tells us what it’s like to market Color of the Year.

Kristina Monllos