Brand Storytelling (Strategy)

A split graphic of a figure dressed in white dancing in front of a blue sky with clouds

Why Pantone sees color reflecting pushback on tech

Pantone exec tells us what it’s like to market Color of the Year.

Hilary Duff stars in a faux corporate compliance video for Ladder.

Hilary Duff, ‘Cash Cab,’ and branded newspapers: How Ladder is communicating ‘stronger, not smaller’ to women

With its membership made up of roughly 80% women, the strength-training app is addressing misinformation about weightlifting.

Kristina Monllos

Brand Strategy

Why this marketer thinks brands should stop letting dashboards make creative decisions

Blair Pfander, VP of creative at Bobbie, shared her thoughts on marketing to the messy reality of parenthood and making creative bets the data can’t validate.

Jaimee Kidd

A man in black dance attire stands next to a woman in a pink ballet skirt and leotard. He holds one of her arms outstretched as they face the camera, while she holds a bouquet of flowers in the other. More flowers are scattered on the ground behind them, which is a mostly barren room but features an off-red couch, side tables with lamps, and an arm chair.

Brand Strategy

En pointe: Why brands are embracing the aesthetics of ballet

In the era of AI, the hard skills of the performing arts are appealing, one branding expert told us.

Jennimai Nguyen

The Ordinary white bus driving through Brooklyn

Brand Strategy

Turns out operating a free (branded) bus is harder than it looks

Beauty brand The Ordinary hoped its NYC bus line would showcase its brand accessibility, but the stunt was shut down within days.

Katie Hicks

Brand Strategy

Coworking with Christy Roach

She’s CMO, AirOps.

Kelsey Sutton

Collage of images from microdramas made by Starbucks, Crocs, and MCoBeauty.

Brand Strategy

The era of the microdrama is here

Six years after Quibi folded, short-form, serialized content is having a moment with creators and brands. Is it here to stay?

Jennimai Nguyen

Brand Storytelling (Strategy)

Why Pantone sees color reflecting pushback on tech

Hilary Duff, ‘Cash Cab,’ and branded newspapers: How Ladder is communicating ‘stronger, not smaller’ to women

Why this marketer thinks brands should stop letting dashboards make creative decisions

En pointe: Why brands are embracing the aesthetics of ballet

Turns out operating a free (branded) bus is harder than it looks

Coworking with Christy Roach

The era of the microdrama is here

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