Brand Strategy
Inside legal AI startup Legora’s celebrity and sports partnerships playbook
The company has partnered with Jude Law and Aaron Judge and is focusing its marketing in law industry hubs like New York and London to help it stand apart.
Brand Storytelling (Strategy)
Stay updated on brand storytelling strategy with Marketing Brew. We deliver the latest news, strategic analysis, and expert insights on the trends defining the future of marketing.
Brand Strategy
‘Something super bingeable’: why Maybelline released a holiday microdrama
The ultra short content format isn’t yet popular among advertisers, but the surge in interest in microdrama apps is one reason Maybelline is leaning in, an exec told us.
Brand Strategy
Coworking with Lisa Hurst
She’s chief client officer, Amp.
Brand Strategy
Can you fall in love before your Uber arrives?
With a new campaign from Mother New York, the rideshare company wants people to rethink how they see the brand.
Brand Strategy
Coworking with Naomi Troni
She’s global CMO of VML.
Brand Strategy
McDonald’s jingle, 20 years later
Since 2003, the chain has seen menu items, ad agencies, and CEOs come and go. Its jingle, however, has been a constant.
Brand Strategy
How Sperry decided what a boat shoe brand sounds like
Sperry used internal surveys, quantitative testing, and focus groups to reach its ideal sound, Senior Global Brand Marketing Director James Mackenzie told us.
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