Brand Storytelling (Strategy)

Stay updated on brand storytelling strategy with Marketing Brew. We deliver the latest news, strategic analysis, and expert insights on the trends defining the future of marketing.

A man in black dance attire stands next to a woman in a pink ballet skirt and leotard. He holds one of her arms outstretched as they face the camera, while she holds a bouquet of flowers in the other. More flowers are scattered on the ground behind them, which is a mostly barren room but features an off-red couch, side tables with lamps, and an arm chair.
Brand Strategy

En pointe: Why brands are embracing the aesthetics of ballet

In the era of AI, the hard skills of the performing arts are appealing, one branding expert told us.

Jennimai Nguyen
The Ordinary white bus driving through Brooklyn
Brand Strategy

Turns out operating a free (branded) bus is harder than it looks

Beauty brand The Ordinary hoped its NYC bus line would showcase its brand accessibility, but the stunt was shut down within days.

Katie Hicks
Headshot of a Christy Roach, a woman with center-parted long dirty blonde wavy hair framing her face with a beaming smile wearing a black top.
Brand Strategy

Coworking with Christy Roach

She’s CMO, AirOps.

Kelsey Sutton
Collage of images from microdramas made by Starbucks, Crocs, and MCoBeauty.
Brand Strategy

The era of the microdrama is here

Six years after Quibi folded, short-form, serialized content is having a moment with creators and brands. Is it here to stay?

Jennimai Nguyen
Actor Jude Law in a campaign for legal AI startup Legora
Brand Strategy

Inside legal AI startup Legora’s celebrity and sports partnerships playbook

The company has partnered with Jude Law and Aaron Judge and is focusing its marketing in law industry hubs like New York and London to help it stand apart.

Jasmine Sheena
Screenshots of Maybelline's microdrama ad, showing Lacey Chabert applying concealer, speaking with Dustin Milligan, and holding the concealer between their hands.
Brand Strategy

‘Something super bingeable’: why Maybelline released a holiday microdrama

The ultra short content format isn’t yet popular among advertisers, but the surge in interest in microdrama apps is one reason Maybelline is leaning in, an exec told us.

Jennimai Nguyen
Coworking with Lisa Hurst
Brand Strategy

Coworking with Lisa Hurst

She’s chief client officer, Amp.

Kelsey Sutton

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