Build a stronger brand with insights on Brand Storytelling (Strategy). Explore how leading companies leverage Brand Storytelling (Strategy) for better positi...
The ultra short content format isn’t yet popular among advertisers, but the surge in interest in microdrama apps is one reason Maybelline is leaning in, an exec told us.
She’s chief client officer, Amp.
With a new campaign from Mother New York, the rideshare company wants people to rethink how they see the brand.
She’s global CMO of VML.
Since 2003, the chain has seen menu items, ad agencies, and CEOs come and go. Its jingle, however, has been a constant.
Sperry used internal surveys, quantitative testing, and focus groups to reach its ideal sound, Senior Global Brand Marketing Director James Mackenzie told us.
He’s CMO at Etsy.
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
By subscribing, you accept our Terms & Privacy Policy.
