Brand Strategy
CEOs rate CMOs highly, but view marketing more skeptically: report
About 1 in 4 CEOs gave their CMO an A grade, according to Boathouse’s fourth annual CEO survey.
Brand Trust
Build a stronger brand with insights on Brand Trust. Explore how leading companies leverage Brand Trust for better positioning and consumer connection.
Brand Strategy
Scaling consumer trust to drive business impact
Recapping Marketing Brew’s discussion with Trustpilot.
TOGETHER WITH TrustPilot
Brand Strategy
Band-Aid has been the most-trusted brand in the US for three years: report
It came in first or second on Morning Consult’s lists of most-trusted brands among all adults, four generations, and two gender demographics.
Brand Strategy
Band-Aid is the most trusted brand in the US, report says
It’s the second consecutive year that it landed in the top spot of Morning Consult’s Most Trusted Brands report.
Brand Strategy
Forget college rankings: Which universities have the best brand trust?
“The strongest brand in the world is not Apple or Mercedes-Benz or Coca-Cola. The strongest brands are MIT, Oxford, and Stanford,” Scott Galloway once said.
Brand Strategy
Star power isn’t enough to boost celeb-led beauty brands, research finds
Nearly 75% of people surveyed by Morning Consult said they have no interest in buying a celebrity’s beauty products.
Brand Strategy
Brand trust is at an all-time low, study says
Companies had a chance to change consumer opinion last year. They didn’t.
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