Brand Strategy
'Funding joy': How NYC Pride planned for another year of reduced corporate allyship
The nonprofit scaled back its budget for 2026, anticipating less funding from big brands once again.
Brand Values
Explore essential brand values insights and industry shifts. Marketing Brew brings you the strategic updates and expert takes you need to navigate the landscape.
Brand Strategy
YouTube’s SVOD business is helping fuel the platform’s domination of TV, too
Subscription revenue makes up a third of the company’s total revenue, CEO Neal Mohan recently shared, and there are advertising opportunities stemming from that growth.
Brand Strategy
North Face stands by Pride ad featuring a drag queen
After receiving backlash, the company doubled down on its support for the LGBTQ+ community, saying it stands “with those who support our vision for a more inclusive outdoor industry.”
Brand Strategy
Bearaby, Shopify Among Brands Experimenting With ‘Anti-Black Friday’ Messaging This Year
For smaller brands, doing away with Black Friday sales could make it easier to grow long term brand identity.
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