Campaign Creative

Everything you need to know about campaign creative in the modern marketing era. Follow the latest developments, regulatory updates, and innovative strategies right here.

Collage of screenshots from ads, clockwise from top left: From a Meta ad, a woman smiling lying down as viewed from above, with copy across her face that reads "The future is for everyone," next from Anthropic a beekeper admiring their hive with the copy "...to be more human again," and lastly from Liquid Death, a group of people traipsing through a meadow holding vessels filled with urine, singing about using pee instead of water to cool data centers "to save humanity."
Brand Strategy

Amid growing AI distrust, humanity takes a front seat in advertising

Ads across industries imbued with human-centric optimism is like “the real-life version of Captcha,” Andy Pearson, VP of creative for Liquid Death, said.

Kristina Monllos
Still from a Coinbase ad, showing the view from a security camera of traders crammed into an elevator, presumably heading home after markets closed.
Brand Strategy

Why Coinbase is leaning on product-focused marketing for the first time

“We’re really focused on giving a voice to a utility that straddles” Big Tech and finance, CMO Catherine Ferdon told us.

Kristina Monllos
Ben Stiller and Benson Boone in character as an '80s Europop duo.
Brand Strategy

Behind Instacart’s ‘bananas’ Super Bowl ad

With Spike Jonze behind the camera and Benson Boone and Ben Stiller in front of it, the brand built out a universe for a faux-’80s Europop duo.

Kristina Monllos
A smiling portrait of Cat Van Der Werff, the CFO of Canva.
Brand Strategy

Coworking with Cat van der Werff

She’s executive creative director, Canva.

Kelsey Sutton
Screenshots from the trailer for Five Star, a horror movie short film.
Brand Strategy

Why one agency made an indie short film

Portal A wanted to get back to its creative roots and make stuff without “worrying about gatekeepers,” its director of original projects told us.

Kristina Monllos
Logo and name of the Onion's new creative agency America's Finest. (Credit: America's Finest Creative Agency)
Brand Strategy

Exclusive: The Onion has opened a creative agency

America’s Finest Creative Agency is “like a writer’s room and like a strategic and conceptual laser in your pocket,” The Onion’s CMO Leila Brillson said.

Katie Hicks
Franke Rodriguez
Brand Strategy

Coworking with Franke Rodriguez

He’s partner and CEO, Anomaly.

Kelsey Sutton

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