Brand Strategy
Why Coinbase is leaning on product-focused marketing for the first time
“We’re really focused on giving a voice to a utility that straddles” Big Tech and finance, CMO Catherine Ferdon told us.
Campaign Creative
Everything you need to know about campaign creative in the modern marketing era. Follow the latest developments, regulatory updates, and innovative strategies right here.
Brand Strategy
Behind Instacart’s ‘bananas’ Super Bowl ad
With Spike Jonze behind the camera and Benson Boone and Ben Stiller in front of it, the brand built out a universe for a faux-’80s Europop duo.
Brand Strategy
Coworking with Cat van der Werff
She’s executive creative director, Canva.
Brand Strategy
Why one agency made an indie short film
Portal A wanted to get back to its creative roots and make stuff without “worrying about gatekeepers,” its director of original projects told us.
Brand Strategy
Exclusive: The Onion has opened a creative agency
America’s Finest Creative Agency is “like a writer’s room and like a strategic and conceptual laser in your pocket,” The Onion’s CMO Leila Brillson said.
Brand Strategy
Coworking with Franke Rodriguez
He’s partner and CEO, Anomaly.
Brand Strategy
Topgolf picked puppets, not people, to helm its latest campaign
“We just want to make you smile,” Topgolf’s chief brand officer said.
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