Brand Strategy
In a tougher market, the auto industry may need to change EV marketing messages
Industry experts said focusing on performance and tech could help EV makers win over mainstream consumers.
Campaign Planning
Build a stronger brand with insights on Campaign Planning. Explore how leading companies leverage Campaign Planning for better positioning and consumer conne...
Brand Strategy
Marketing budgets stagnate from 2024 to 2025: report
Gartner’s annual CMO Spend Survey found that marketing budgets this year represent 7.7% of a company’s total revenue, the same share as in 2024.
Brand Strategy
‘Monitor and prepare mode’: Ad agencies are counseling brands through tariff uncertainty
“These times of dislocation actually create opportunities for brands to tailor their proposition,” one exec said.
Brand Strategy
‘No one knows the difference’: Why some brands opt for regional ads during the Super Bowl
“It could be the singular most underrated, under-priced advertising vehicle ever created,” one exec said.
Brand Strategy
Roku releases new ad campaign ahead of holiday season
“We just want to make sure that Roku products are top of mind,” the CTV maker’s director of marketing and devices said.
Brand Strategy
Coworking with Kathleen Braine
She’s chief marketing officer, 818 Tequila.
Brand Strategy
Skims’s first national TV campaign highlights brand’s expansion
The brand, now valued at $4 billion, chose Oscars night to debut its first-ever TV ad.
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