From emerging trends to major industry moves, get the pulse on campaign planning. Discover how leading brands are evolving their strategies and reaching new audiences.
While the players compete to advance in the playoffs, the team’s marketers are doing their part to help the 30th season of the WNBA end on a high note for Liberty players and fans alike.
Industry experts said focusing on performance and tech could help EV makers win over mainstream consumers.
Gartner’s annual CMO Spend Survey found that marketing budgets this year represent 7.7% of a company’s total revenue, the same share as in 2024.
“These times of dislocation actually create opportunities for brands to tailor their proposition,” one exec said.
“It could be the singular most underrated, under-priced advertising vehicle ever created,” one exec said.
“We just want to make sure that Roku products are top of mind,” the CTV maker’s director of marketing and devices said.
She’s chief marketing officer, 818 Tequila.
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
By subscribing, you accept our Terms & Privacy Policy.
