Clean Rooms (Privacy)

As part of the acquisition, the agency will get its hands on additional privacy tech tools like clean rooms.

We sat down with WBD’s ad sales research boss to discuss how the company is evaluating clean-room efficiency.

Marketers want to know how the privacy tool can increase revenue.

The company conducted the first stage of its trial in January with grocery chain Albertsons.

Less than a third of advertisers surveyed by the IAB said they’re using the tech for measurement and attribution.

PAIR is just one way it’s working to replace the third-party cookie.

The cookieless targeting offering is designed to attract dollars ahead of upfronts.