How life events change the way we shop: What CPG brands need to know
As shoppers navigate life’s biggest moments, CPG brands can engage with them in new ways.
TOGETHER WITHGet the essential updates and strategic advice on consumer behavior. From platform changes to consumer behavior shifts, we provide the context behind the headlines.
As shoppers navigate life’s biggest moments, CPG brands can engage with them in new ways.
TOGETHER WITHThe share of consumers planning on shopping for the holidays this year is up to 95% from 88% in 2021, according to Deloitte.
She’s CMO of Hairstory.
63% of Americans are planning to travel this summer, Deloitte found.
She’s an assistant professor of marketing who has researched consumer behavior.
She’s co-founder and chief insights officer at GoodQues.
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