Consumer Behavior

Get the essential updates and strategic advice on consumer behavior. From platform changes to consumer behavior shifts, we provide the context behind the headlines.

A small crowd of distracted people are reminded to connect with people using the Snap Map tool on their phones.
Brand Strategy

Your next customer is in Chat

Snap’s Sid Malhotra on the quiet tax of playing it safe.

Sid MalhotraTOGETHER WITH
Headshot of Kate Fairweather, a light-skinned woman with long dark brown hair parted in the middle wearing a red shirt with her chin propped up in her hand while smiling at the camera.
Brand Strategy

Coworking with Kate Fairweather

She’s co-founder and head of human behavior at Electric Innovation.

Kelsey Sutton
Pregnant Woman reading on couch
Brand Strategy

How life events change the way we shop: What CPG brands need to know

As shoppers navigate life’s biggest moments, CPG brands can engage with them in new ways.

Morning Brew Creative StudioTOGETHER WITH
On-Demand Webinar

BFCM Consumer Signals for Driving Year-Long Revenue

On-Demand Webinar

Ad Tech Unwrapped: Consumer-Centric Marketing for Data-Driven Strategies

Santa in a Taubman Centers mall
Brand Strategy

Consumers are celebrating (and shopping for) the holidays like its 2019: report

The share of consumers planning on shopping for the holidays this year is up to 95% from 88% in 2021, according to Deloitte.

Alyssa Meyers
Coworking with Dina Rosenbloom
Brand Strategy

Coworking with Dina Rosenbloom

She’s CMO of Hairstory.

Minda Smiley

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