Brand Strategy
How life events change the way we shop: What CPG brands need to know
As shoppers navigate life’s biggest moments, CPG brands can engage with them in new ways.
TOGETHER WITHConsumer Behavior
Build a stronger brand with insights on Consumer Behavior. Explore how leading companies leverage Consumer Behavior for better positioning and consumer conne...
Brand Strategy
Consumers are celebrating (and shopping for) the holidays like its 2019: report
The share of consumers planning on shopping for the holidays this year is up to 95% from 88% in 2021, according to Deloitte.
Brand Strategy
Coworking with Dina Rosenbloom
She’s CMO of Hairstory.
Brand Strategy
Retail Forecast: The 2023 Consumer Trends Index
Together with Zeta Global
Brand Strategy
Summer travel continues to rebound from early Covid, report says
63% of Americans are planning to travel this summer, Deloitte found.
Brand Strategy
Talkin’ with teachers: Indiana University’s Kate Christensen
She’s an assistant professor of marketing who has researched consumer behavior.
Brand Strategy
Coworking with Holland Martini
She’s co-founder and chief insights officer at GoodQues.
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