Consumer Insights (Strategy)

Stay updated on consumer insights strategy with Marketing Brew. We deliver the latest news, strategic analysis, and expert insights on the trends defining the future of marketing.

A portrait of Jason Ing, chief marketing officer of Typeface, an AI-powered marketing platform
Brand Strategy

Coworking with Jason Ing

He’s CMO, Typeface.

Kelsey Sutton
A portrait of Darcy Kurtz, the Chief Marketing Officer at WP Engine.
Brand Strategy

Coworking with Darcy Kurtz

She’s CMO, WP Engine.

Kelsey Sutton
Animated gif of Trader Joe's mini tote bag and Tower 28's SOS spray bottle getting smaller.
Brand Strategy

Mini products are everywhere—here’s why

Brands from Trader Joe’s to Tower 28 are making smaller, cuter products to reach price-savvy and extremely online consumers.

Katie Hicks
a capuccino in a white mug and saucer with a Uniqlo tag attached to the handle
Brand Strategy

Should your brand open a coffee shop?

Brands ranging from fashion houses to banks are seeing the marketing benefits of joining the hospitality industry.

Katie Hicks
a photograph of four pairs of hands holding phones over a dining table with four cocktail glasses containing drinks
Brand Strategy

On its 10-year anniversary, Resy plots its editorial future

The reservation booking platform is positioning itself as a discovery platform to help drive future growth.

Katie Hicks
Gif of beer fizz of Modelo Especial making the shape of a #1.
Brand Strategy

Modelo’s TV ad spend lends new meaning to the term ‘beer money’

The No. 1 beer brand in America is the category’s biggest TV advertiser as Budweiser and Bud Light have pulled back, according to iSpot.

Ryan Barwick
Brand Strategy

Coworking with Joyce Kim

She’s CMO of Twilio.

Kelsey Sutton

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