Ad Tech & Programmatic
Early reports find Google’s Privacy Sandbox isn’t ready for prime time
In some instances, publishers lost revenue using the privacy-focused ad tools.
Cookieless Future
Navigate the complexities of Cookieless Future in the ad tech world. Marketing Brew covers the tools, data, and regulations shaping the future of Cookieless ...
Ad Tech & Programmatic
Advertisers: plan for life after the IP address, IAB Tech Lab CEO says
"The third-party cookie is on its last legs, and the IP address will likely be obfuscated,” Anthony Katsur said this week.
Ad Tech & Programmatic
How Criteo is playing within Google’s Privacy Sandbox
The loss of the third-party cookie could cost the company as much as $40 million in the second half of the year.
Ad Tech & Programmatic
What now? A marketer’s guide to a cookieless world
Discover how to excel in advertising without third-party cookies using these strategies
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Ad Tech & Programmatic
Google PAIR case study highlights tech’s targeting applications
LiveRamp and Omni Hotels used PAIR to target customers across dozens of publishers.
Ad Tech & Programmatic
A way-too-early look at a cookieless internet
“Uncookied” users monetize about 30% worse than those with cookies, according to one analysis, which could be “a solvable problem” for publishers, an ad-tech exec said.
Ad Tech & Programmatic
IP addresses may not be the post-cookie data solution adtech wanted
As Google lays out plans to cloak the data, execs say they are bracing for another “extremely disruptive” shift.
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