TV & Streaming
Roku City is the hottest piece of CTV real estate for brands
Brands like Carnival Cruise Line, Max, and Paramount have all been featured in the digital cityscape.
CTV Advertising
Get the pulse on CTV Advertising in the streaming era. From measurement to ad tech, stay updated on CTV Advertising trends with Marketing Brew’s expert cover...
TV & Streaming
Online tracker ID5 gets into the streaming game
One of the largest alternative IDs on the open web is making a push into the CTV ecosystem.
TV & Streaming
Roku makes a play for mobile app ad dollars
The CTV platform is partnering with cross-platform game engine Unity to encourage mobile app marketers to run acquisition campaigns on its platform.
TV & Streaming
Marketers agree - CTV has major opportunities for performance marketing!
TV & Streaming
Amazon rolls out new ad offerings for Fire TV
Several of the updates are aimed at targeting users at the right moment, said Amazon’s director of Fire TV advertising, monetization, and engagement.
TV & Streaming
Ad spend on connected TV grew nearly 40% in Q3
Overall, national brands spent $926 million on connected-TV platforms, according to Standard Media Index.
TV & Streaming
Internet-connected TV continues rapid growth, but challenges remain
The IAB expects ad spend on CTV to more than double between 2020 and 2022.
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