Ad Tech & Programmatic
DOOH ads lead a ‘critical internal structural shift’ in US OOH market: PwC
US DOOH ads are expected to grow at a 14.2% compound annual growth rate from 2025 to 2030, per the firm’s report.
DOOH (Digital Out-of-Home)
Stay updated on DOOH (digital out-of-home) with Marketing Brew. We deliver the latest news, strategic analysis, and expert insights on the trends defining the future of marketing.
Ad Tech & Programmatic
How digital billboards changed the out-of-home game
From undulating 3D images to the Las Vegas Sphere, these aren’t your mother’s billboards.
Ad Tech & Programmatic
The hottest growing real estate is in the back of your Uber
Retail, entertainment, hospitality, and tech brands are particularly interested, one marketer told us.
Ad Tech & Programmatic
Look over sphere: The giant, round billboard in Las Vegas, explained
Advertising on Sphere is “almost like brand legitimacy on steroids,” one OOH expert said.
Ad Tech & Programmatic
After a rough few years, out-of-home advertising is back
The sector has fully recovered in the US and is expected to recover worldwide this year, one report says.
Ad Tech & Programmatic
DTC marketers flocked to OOH advertising last year, thanks to lower prices
Brian Rappaport, CEO of Quan Media Group, told Marketing Brew that DTC marketers in fintech, pet care, and consumer packaged goods will likely continue investing in OOH ads, even as prices stabilize.
Ad Tech & Programmatic
Terraboost thrived during the pandemic. Its secret sauce? Selling ads on hand sanitizer kiosks.
The media company has been doing this since 2006, wayyy before a hand sanny shortage was ever a thought.
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