Emotional Marketing

Amid an age of automation, “people are increasingly looking for things that feel more personal, expressive, and human,” the brand’s CMO told us.

Consumer products are scattered through the spot, but the goal is that viewers “don’t feel it like product placement,” an agency exec said.

She’s CMO of Crunchyroll.

A Canadian performance marketing company recently conducted a survey that found 40% of consumers strongly prefer ads that reflect joy.