Brand Strategy
Publicis Health to pay $350 million in settlement around opioid marketing
For its role in the ongoing crisis, the ad agency agreed to pay a historic settlement.
Ethical Advertising
Build a stronger brand with insights on Ethical Advertising. Explore how leading companies leverage Ethical Advertising for better positioning and consumer c...
Brand Strategy
Clean Creatives rolls out its 2023 agency ‘F-List’ with an OOH campaign
Edelman, McCann, Ogilvy and Publicis are being called out in posters across New York City for Climate Week.
Brand Strategy
The Institute for Advertising Ethics will host 2 events about greenwashing
It’s the latest indication that the ad industry is increasingly being held accountable for its role in the climate crisis.
Brand Strategy
Yes, some brands made memes of the slap—were they in the wrong?
According two a few marketers we spoke to, yes.
Brand Strategy
A group of creatives is pressuring agencies to give up fossil-fuel clients
It’s too big of a "reputational risk” to work for companies that pollute, says Clean Creatives.
Brand Strategy
What’s the Deal with that Clorox Ad?
Does Clorox ad address valid concerns, or play fear for profit?
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